What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Blue Economy and Finance Forum

Jun 8, 2025

Crown Princess Victoria attends Blue Economy and Finance Forum

Jun 8, 2025

Jun 8, 2025

Latest Find

Featured

Hugo Boss Pleated Front Blouse

Queen Letizia, Tops

Hugo Boss Pleated Front Blouse

Queen Letizia, Tops

Queen Letizia, Tops

All in Queen Maxima

Philip Treacy Side Beret with Embellishments in Black

Mar 29

Mar 29 Philip Treacy Side Beret with Embellishments in Black

Queen Maxima, Hats

Gianvito Rossi Gianvito 105 Pumps in Bisque Suede

Mar 24

Mar 24 Gianvito Rossi Gianvito 105 Pumps in Bisque Suede

Duchess of Cambridge, Shoes, Princess Eugenie, Crown Princess Victoria, Queen Maxima, Princess Beatrice

Marni Medium Trunk Shoulder Bag in Navy Leather

Mar 23

Mar 23 Marni Medium Trunk Shoulder Bag in Navy Leather

Queen Maxima, Bags, Queen Margrethe

Max Mara Pistoia Camel and Cashmere Coat in Bordeaux

Mar 18

Mar 18 Max Mara Pistoia Camel and Cashmere Coat in Bordeaux

Queen Maxima, Outerwear

Urban Story Mandalay Foldover Clutch in Scarlet

Mar 18

Mar 18 Urban Story Mandalay Foldover Clutch in Scarlet

Queen Maxima, Bags

Isabel Marant Huan Striped Wool-blend Cape in Black

Mar 16

Mar 16 Isabel Marant Huan Striped Wool-blend Cape in Black

Queen Maxima, Outerwear

Balmuir Helsinki Scarf in Ivory

Mar 13

Mar 13 Balmuir Helsinki Scarf in Ivory

Queen Maxima, Accessories

Massimo Dutti Longline Wool Waistcoat with Belt

Mar 13

Mar 13 Massimo Dutti Longline Wool Waistcoat with Belt

Queen Maxima, Outerwear, Crown Princess Mette Marit

Tumi Voyageur Troy Crossbody Bag

Mar 12

Mar 12 Tumi Voyageur Troy Crossbody Bag

Queen Maxima, Bags

Hogan Interactive Sneakers

Mar 12

Mar 12 Hogan Interactive Sneakers

Queen Maxima, Shoes

Natan Couture Franka Dress in Plaid Check

Feb 24

Feb 24 Natan Couture Franka Dress in Plaid Check

Queen Maxima, Dresses

Jonathan Simkhai Gladiator Trumpet Skirt

Feb 22

Feb 22 Jonathan Simkhai Gladiator Trumpet Skirt

Queen Maxima, Bottoms

Alessandra Rich Paisley Quilted Skirt

Feb 22

Feb 22 Alessandra Rich Paisley Quilted Skirt

Queen Maxima, Bottoms

Baum und Pferdgarten Shashenka Skirt in Pink/Gold Army

Feb 21

Feb 21 Baum und Pferdgarten Shashenka Skirt in Pink/Gold Army

Queen Maxima, Bottoms

Maje Jamais Embroidered Stretch Jacquard Knit Skirt

Feb 21

Feb 21 Maje Jamais Embroidered Stretch Jacquard Knit Skirt

Queen Maxima, Bottoms

Uterque Snake Print Pencil Skirt

Feb 20

Feb 20 Uterque Snake Print Pencil Skirt

Queen Letizia, Bottoms, Queen Maxima

Gianvito Rossi 80 Suede Knee Boots in Brown

Feb 17

Feb 17 Gianvito Rossi 80 Suede Knee Boots in Brown

Queen Maxima, Shoes, Princess Alexia

Uterque Bamboo Handle Leather Bag

Feb 17

Feb 17 Uterque Bamboo Handle Leather Bag

Queen Maxima, Bags

Natan Couture Douglas Coat in Yellow

Feb 16

Feb 16 Natan Couture Douglas Coat in Yellow

Queen Maxima, Outerwear

Natan Couture Douglas Coat in Navy

Feb 16

Feb 16 Natan Couture Douglas Coat in Navy

Queen Maxima, Outerwear, Princess Catharina-Amalia, Queen Mathilde, Princess Alexia