What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Grand Duchess Stéphanie presents Grand Duke Adolphe Prize 2025

Dec 19, 2025

Grand Duchess Stéphanie presents Grand Duke Adolphe Prize 2025

Dec 19, 2025

Dec 19, 2025

Latest Find

Featured

ME and EM Contrast Panel Pearl Zip Maxi Dress

HGD Stéphanie, Dresses

ME and EM Contrast Panel Pearl Zip Maxi Dress

HGD Stéphanie, Dresses

HGD Stéphanie, Dresses

All in Zara Phillips

Stuart Weitzman Highland Boots in Black Suede

Aug 20

Aug 20 Stuart Weitzman Highland Boots in Black Suede

Zara Phillips, Shoes, Princess Eugenie, Princess Caroline

Helen Moore Faux Fur Shirt Collar in Navy

Aug 20

Aug 20 Helen Moore Faux Fur Shirt Collar in Navy

Zara Phillips, Accessories

Justine Bradley-Hill Tilly Hat in Navy

Aug 20

Aug 20 Justine Bradley-Hill Tilly Hat in Navy

Zara Phillips, Hats

Aspinal of London Letterbox Saddle Bag in Navy Pebble

Aug 20

Aug 20 Aspinal of London Letterbox Saddle Bag in Navy Pebble

Zara Phillips, Bags

Guinea London Wilton Coat in Charcoal Wool

Aug 20

Aug 20 Guinea London Wilton Coat in Charcoal Wool

Zara Phillips, Outerwear

Sergio Rossi Knotted Suede Ankle Boots

Aug 20

Aug 20 Sergio Rossi Knotted Suede Ankle Boots

Zara Phillips, Shoes

Adidas Superstar Trainers in Silver

Aug 19

Aug 19 Adidas Superstar Trainers in Silver

Zara Phillips, Shoes

Ariat Fuse Trainers in Black

Aug 19

Aug 19 Ariat Fuse Trainers in Black

Zara Phillips, Shoes

Sarah Cant Feather Embellished Cocktail Hat in Pink

Aug 19

Aug 19 Sarah Cant Feather Embellished Cocktail Hat in Pink

Zara Phillips, Hats

Olga Berg Tracer Emboss Clutch in Pink

Aug 19

Aug 19 Olga Berg Tracer Emboss Clutch in Pink

Zara Phillips, Bags

Goat Holly Tunic Dress in Blush

Aug 19

Aug 19 Goat Holly Tunic Dress in Blush

Zara Phillips, Dresses

Pyrus London Lizzie Blouse in Leopard Print

Aug 7

Aug 7 Pyrus London Lizzie Blouse in Leopard Print

Zara Phillips, Tops

Ariat Fuse Trainers in Navy

Aug 6

Aug 6 Ariat Fuse Trainers in Navy

Zara Phillips, Shoes

Ray-Ban RB2180 Round Sunglasses

Jul 11

Jul 11 Ray-Ban RB2180 Round Sunglasses

Accessories, Sunglasses, Zara Phillips

Aspinal of London Brooke Street Bag in Navy Croc

Jul 11

Jul 11 Aspinal of London Brooke Street Bag in Navy Croc

Bags, Zara Phillips

Sportmax Code Dress

Jul 10

Jul 10 Sportmax Code Dress

Dresses, Zara Phillips

Adidas Supernova Glide Trainers

Jul 5

Jul 5 Adidas Supernova Glide Trainers

Duchess of Cambridge, Shoes, Zara Phillips

Bridget Robbins Elizabeth Hat

Jul 5

Jul 5 Bridget Robbins Elizabeth Hat

Hats, Zara Phillips

Katherine Hooker Contrast Coat

Jun 30

Jun 30 Katherine Hooker Contrast Coat

Duchess of Cambridge, Outerwear, Zara Phillips

Superga 2750 Cotu Classic Trainers in White

Jun 29

Jun 29 Superga 2750 Cotu Classic Trainers in White

Duchess of Cambridge, Shoes, Tatiana Casiraghi, Princess Sofia, Queen Silvia, Crown Princess Victoria, Princess Ingrid-Alexandra, Beatrice Casiraghi, Autumn Phillips, Crown Princess Mette Marit, Charlotte Casiraghi, Prince Alexander, Zara Phillips