What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Princess Charlene visits Joya Jewellery Fair

Nov 13, 2025

Princess Charlene visits Joya Jewellery Fair

Nov 13, 2025

Nov 13, 2025

Latest Find

Featured

Hicks & Brown The Oxley Fedora in Plum Velvet

Zara Phillips, Hats

Hicks & Brown The Oxley Fedora in Plum Velvet

Zara Phillips, Hats

Zara Phillips, Hats

Tiger of Sweden Daisy Leather Pumps

Dec 1

Dec 1 Tiger of Sweden Daisy Leather Pumps

Princess Sofia, Shoes

Karen Millen Full Skirted Dress with Floral Applique

Dec 1

Dec 1 Karen Millen Full Skirted Dress with Floral Applique

Princess Sofia, Dresses

Karen Millen Jewel Embellished Shift Dress

Dec 1

Dec 1 Karen Millen Jewel Embellished Shift Dress

Crown Princess Victoria, Dresses

& Other Stories Belted Wool Blend Trench Coat

Dec 1

Dec 1 & Other Stories Belted Wool Blend Trench Coat

Princess Sofia, Outerwear

Tiger of Sweden Cayla Coat

Dec 1

Dec 1 Tiger of Sweden Cayla Coat

Princess Sofia, Outerwear

Tiger of Sweden Mariah Stretch Dress in White

Dec 1

Dec 1 Tiger of Sweden Mariah Stretch Dress in White

Princess Sofia, Dresses

Peak Performance Supreme Attelas Convertible Wool Blend-paneled Shell Down Ski Jacket

Dec 1

Dec 1 Peak Performance Supreme Attelas Convertible Wool Blend-paneled Shell Down Ski Jacket

Princess Sofia, Outerwear

Peak Performance Supreme Flex Stretch-shell Ski Pants

Dec 1

Dec 1 Peak Performance Supreme Flex Stretch-shell Ski Pants

Princess Sofia, Bottoms

Hugo Boss Midesa Midi Skirt

Dec 1

Dec 1 Hugo Boss Midesa Midi Skirt

Princess Sofia, Bottoms

Valentino Lace and Pleated Silk-organza Dress

Dec 1

Dec 1 Valentino Lace and Pleated Silk-organza Dress

Queen Maxima, Crown Princess Mary, Dresses

Valentino Printed Silk Crepe de Chine Dress

Dec 1

Dec 1 Valentino Printed Silk Crepe de Chine Dress

Queen Maxima, Dresses, Princess Astrid

Sandro Velvet-panel Pleated Woven Skirt

Dec 1

Dec 1 Sandro Velvet-panel Pleated Woven Skirt

Princess Sofia, Bottoms

Matthew Williamson Satin-trimmed Crepe Dress

Dec 1

Dec 1 Matthew Williamson Satin-trimmed Crepe Dress

Princess Sofia, Dresses

Valentino Embroidered Wool-blend Coat

Nov 30

Nov 30 Valentino Embroidered Wool-blend Coat

Outerwear, Crown Princess Mette Marit

Tory Burch Chrissy Dress

Nov 30

Nov 30 Tory Burch Chrissy Dress

Duchess of Cambridge, Dresses

Altuzarra Claudette Dress in Light Pink

Nov 30

Nov 30 Altuzarra Claudette Dress in Light Pink

Dresses, Crown Princess Mette Marit

Pia Tjelta Amelia Dress in Blush Pink

Nov 30

Nov 30 Pia Tjelta Amelia Dress in Blush Pink

Dresses, Crown Princess Mette Marit

Victoria Beckham Embellished Crepe Dress

Nov 30

Nov 30 Victoria Beckham Embellished Crepe Dress

Countess of Wessex, Dresses

FWSS Bodil Anthracite Wild Flowers Dress

Nov 30

Nov 30 FWSS Bodil Anthracite Wild Flowers Dress

Dresses, Crown Princess Mette Marit

Roksanda Keanu Long Sleeve Paneled Midi Dress in Burgundy

Nov 30

Nov 30 Roksanda Keanu Long Sleeve Paneled Midi Dress in Burgundy

Dresses, Crown Princess Mette Marit