What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Joachim and Princess Marie attend Flag Day reception

Sep 9, 2025

Prince Joachim and Princess Marie attend Flag Day reception

Sep 9, 2025

Sep 9, 2025

Latest Find

Featured

Marzio 75 Pumps in Black Leather

Princess Madeleine, Shoes

Marzio 75 Pumps in Black Leather

Princess Madeleine, Shoes

Princess Madeleine, Shoes

Beulah London Darsha Dress in Blue Depths

Jun 16

Jun 16 Beulah London Darsha Dress in Blue Depths

Zara Phillips, Dresses

Rodebjer Vanessa Blouse in Black Floral

Jun 16

Jun 16 Rodebjer Vanessa Blouse in Black Floral

Crown Princess Victoria, Tops

VJ since 1890 CC Pearl Ring

Jun 16

Jun 16 VJ since 1890 CC Pearl Ring

Princess Sofia, Accessories, Rings

VJ since 1890 CC Pearl Earrings

Jun 16

Jun 16 VJ since 1890 CC Pearl Earrings

Princess Sofia, Accessories, Earrings

VJ since 1890 CC Pearl Bracelet

Jun 16

Jun 16 VJ since 1890 CC Pearl Bracelet

Princess Sofia, Accessories, Bracelet

Max Mara Belted Front Pockets Coat in Navy

Jun 15

Jun 15 Max Mara Belted Front Pockets Coat in Navy

Crown Princess Mette Marit, Outerwear

Ralph Lauren Crystal T Bar Sandals in Silver

Jun 15

Jun 15 Ralph Lauren Crystal T Bar Sandals in Silver

Crown Princess Mary, Shoes

Ole Lynggaard Flowers Earrings in White Gold

Jun 15

Jun 15 Ole Lynggaard Flowers Earrings in White Gold

Crown Princess Mary, Accessories, Earrings

Ole Lynggaard Flowers Diamond Cuff in White Gold

Jun 15

Jun 15 Ole Lynggaard Flowers Diamond Cuff in White Gold

Crown Princess Mary, Accessories, Bracelet

Valentino Satin Feather Bracelet Bag in Grey

Jun 15

Jun 15 Valentino Satin Feather Bracelet Bag in Grey

Bags, Crown Princess Mette Marit

Prada Cervo Antik Drawstring Bag in Tan Leather

Jun 15

Jun 15 Prada Cervo Antik Drawstring Bag in Tan Leather

Crown Princess Mary, Bags

Heartmade Belted Tunic in Pink

Jun 15

Jun 15 Heartmade Belted Tunic in Pink

Crown Princess Mary, Tops

Dolce & Gabbana Cheetah Patent Leather Pumps

Jun 15

Jun 15 Dolce & Gabbana Cheetah Patent Leather Pumps

Crown Princess Mary, Shoes

Skultuna Bröllopsserien Long Necklace

Jun 15

Jun 15 Skultuna Bröllopsserien Long Necklace

Crown Princess Victoria, Accessories, Necklace

LK Bennett Sleeveless Bow Dress in Purple

Jun 15

Jun 15 LK Bennett Sleeveless Bow Dress in Purple

Crown Princess Victoria, Dresses

LK Bennett Satin V-Neck Draped Blouse

Jun 15

Jun 15 LK Bennett Satin V-Neck Draped Blouse

Crown Princess Victoria, Tops

H&M Conscious Collection Tulle Ball Gown

Jun 15

Jun 15 H&M Conscious Collection Tulle Ball Gown

Crown Princess Victoria, Gowns, Queen Letizia

Sophie Habsburg Chenille Clutch in Red

Jun 15

Jun 15 Sophie Habsburg Chenille Clutch in Red

Countess of Wessex, Bags, Lady Louise Windsor, Grand Duchess Maria Teresa

Christian Louboutin Simple 85 Pumps in Python Leather

Jun 15

Jun 15 Christian Louboutin Simple 85 Pumps in Python Leather

Crown Princess Mary, Shoes

Zara Strappy Low Heel Metallic Sandals

Jun 14

Jun 14 Zara Strappy Low Heel Metallic Sandals

Crown Princess Mette Marit, Shoes