What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Princess Madeleine visits Gröna Lund with Min Stora Dag

Sep 7, 2025

Princess Madeleine visits Gröna Lund with Min Stora Dag

Sep 7, 2025

Sep 7, 2025

Latest Find

Featured

Max Mara Pleated Dress

Queen Letizia, Dresses

Max Mara Pleated Dress

Queen Letizia, Dresses

Queen Letizia, Dresses

Gianvito Rossi Plexi Pumps in White/Nude

May 12

May 12 Gianvito Rossi Plexi Pumps in White/Nude

Queen Maxima, Shoes

Natan Couture Josie Dress in Blue

May 12

May 12 Natan Couture Josie Dress in Blue

Queen Maxima, Dresses

Pia Tjelta Ivy Gown in Birds Flying High Nude

May 12

May 12 Pia Tjelta Ivy Gown in Birds Flying High Nude

Crown Princess Mette Marit, Gowns

Gianvito Rossi Gianvito 105 Pumps in Lavender Suede

May 12

May 12 Gianvito Rossi Gianvito 105 Pumps in Lavender Suede

Crown Princess Victoria, Shoes

Sophie by Sophie Enamel Chunky Hoops in Gold/Purple

May 12

May 12 Sophie by Sophie Enamel Chunky Hoops in Gold/Purple

Crown Princess Victoria, Accessories, Earrings

Ba&Sh Debra Skirt

May 11

May 11 Ba&Sh Debra Skirt

Princess Marie, Bottoms

Giorgio Armani Suede and Leather Bag in Blue

May 11

May 11 Giorgio Armani Suede and Leather Bag in Blue

HGD Stéphanie, Bags

Tartine et Chocolat Animal Embroidered Body

May 11

May 11 Tartine et Chocolat Animal Embroidered Body

Prince Charles, Jumpsuits

Tartine et Chocolat Short Jean Overalls

May 11

May 11 Tartine et Chocolat Short Jean Overalls

Prince Charles, Jumpsuits

Gucci Pussy-bow Silk-crepe Blouse in Pink

May 11

May 11 Gucci Pussy-bow Silk-crepe Blouse in Pink

Princess Astrid, Tops

Salvatore Ferragamo Varina Ballet Flats in Red Patent Leather

May 11

May 11 Salvatore Ferragamo Varina Ballet Flats in Red Patent Leather

Princess Astrid, Shoes

Gucci Sylvie Pumps in Hibiscus Red Leather

May 11

May 11 Gucci Sylvie Pumps in Hibiscus Red Leather

Princess Astrid, Shoes

Gucci Sylvie Shoulder Bag in Red

May 11

May 11 Gucci Sylvie Shoulder Bag in Red

Princess Astrid, Bags

Gucci Grosgrain-Trimmed Cady Blazer in Red

May 11

May 11 Gucci Grosgrain-Trimmed Cady Blazer in Red

Princess Astrid, Outerwear

Gucci Heart Print Silk Twill Blouse

May 11

May 11 Gucci Heart Print Silk Twill Blouse

Princess Astrid, Tops

Gucci GG-Print Pleated Midi Skirt

May 11

May 11 Gucci GG-Print Pleated Midi Skirt

Princess Astrid, Bottoms

Dolce & Gabbana Leopard Print Midi Skirt

May 11

May 11 Dolce & Gabbana Leopard Print Midi Skirt

Princess Astrid, Bottoms

Dolce & Gabbana Leopard Print Jacket

May 11

May 11 Dolce & Gabbana Leopard Print Jacket

Princess Astrid, Outerwear

Dolce & Gabbana Leopard-Print Slingback Pumps

May 11

May 11 Dolce & Gabbana Leopard-Print Slingback Pumps

Princess Astrid, Shoes

Gucci Padlock Shoulder Bag in Metallic

May 11

May 11 Gucci Padlock Shoulder Bag in Metallic

Princess Astrid, Bags