What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Carl Gustaf and Queen Silvia attend Swedish King's Rally in Öland

Aug 31, 2025

King Carl Gustaf and Queen Silvia attend Swedish King's Rally in Öland

Aug 31, 2025

Aug 31, 2025

Latest Find

Featured

Reformation Taryn Trousers

Princess Catharina-Amalia, Bottoms

Reformation Taryn Trousers

Princess Catharina-Amalia, Bottoms

Princess Catharina-Amalia, Bottoms

Yerse Long Handmade Coat

Dec 22

Dec 22 Yerse Long Handmade Coat

Princess Leonor, Outerwear

& Other Stories Floral Appliqué Knit Jumper

Dec 22

Dec 22 & Other Stories Floral Appliqué Knit Jumper

Queen Letizia, Tops

Pia Tjelta Alicia Dress in Spitafield

Dec 22

Dec 22 Pia Tjelta Alicia Dress in Spitafield

Princess Ingrid-Alexandra, Dresses

Jigsaw Velvet Bow Hairclip

Dec 21

Dec 21 Jigsaw Velvet Bow Hairclip

Duchess of Cambridge, Accessories

Prada Polka-Dot Georgette Dress

Dec 21

Dec 21 Prada Polka-Dot Georgette Dress

Countess of Wessex, Dresses

Polo Ralph Lauren Boys High Neck Jumper

Dec 21

Dec 21 Polo Ralph Lauren Boys High Neck Jumper

Prince Oscar, Tops

Inuikii Classic Low Boots

Dec 21

Dec 21 Inuikii Classic Low Boots

Princess Estelle, Shoes

Soft Goat Brushed Crewneck Sweater in Lipstick Red

Dec 21

Dec 21 Soft Goat Brushed Crewneck Sweater in Lipstick Red

Princess Estelle, Tops

Falconeri Ultrasoft Cashmere Jacket

Dec 21

Dec 21 Falconeri Ultrasoft Cashmere Jacket

Crown Princess Victoria, Outerwear

Natan Buckle Mid-Heel Pumps in Dark Green

Dec 20

Dec 20 Natan Buckle Mid-Heel Pumps in Dark Green

Queen Mathilde, Shoes

Caroline Svedbom Mini Bonnie Earrings in Multicolor

Dec 20

Dec 20 Caroline Svedbom Mini Bonnie Earrings in Multicolor

Princess Sofia, Accessories, Earrings

Stinaa.J Jacqueline Pumps

Dec 20

Dec 20 Stinaa.J Jacqueline Pumps

Princess Sofia, Shoes

Anine Bing Small Elly Clutch

Dec 20

Dec 20 Anine Bing Small Elly Clutch

Princess Sofia, Bags

Caramelo Wool Belted Coat

Dec 19

Dec 19 Caramelo Wool Belted Coat

Queen Letizia, Outerwear

Sézane Marino Trousers in Burgundy

Dec 19

Dec 19 Sézane Marino Trousers in Burgundy

Queen Letizia, Bottoms

Sézane Chelsea Jacket in Burgundy

Dec 19

Dec 19 Sézane Chelsea Jacket in Burgundy

Queen Letizia, Outerwear

Sézane Millie Earrings

Dec 19

Dec 19 Sézane Millie Earrings

Queen Mathilde, Accessories, Earrings

Natan Couture Velvet Draped Gown

Dec 19

Dec 19 Natan Couture Velvet Draped Gown

Princess Elisabeth, Gowns

Lauren Ralph Lauren Metallic Knit Sleeveless Gown

Dec 18

Dec 18 Lauren Ralph Lauren Metallic Knit Sleeveless Gown

Princess Eléonore, Gowns

Natan Couture Pool Elbow Sleeves Dress in Red

Dec 18

Dec 18 Natan Couture Pool Elbow Sleeves Dress in Red

Queen Mathilde, Dresses