What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

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Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

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Crown Princess Mette Marit, Bags

Acne Studios

Alexandré de Paris

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Alline

Bissen Brainwalk

Pink

Christer Lindarw

Corinne Hair Accessories

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Eivy Flodin

Emily London

Yellow

EQPE

Fabienne Delvigne

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Paris

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Malinda Damgaard

Alexander's Christening

Alexander's Christening

Örjan Jakobsson

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Pär Engsheden

Philip Treacy

Bespoke version blue/gray

Bespoke version blue/gray

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Pink

Burgundy/pink

Without embellishment

Without embellishment

Custom white

Pink

Seger

Svea

Maroon

Tim Mårtenson

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Uniqlo Beanie Blue.png

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Yves Saint Laurent