What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Danish Royal Family attends Changing of the Guard at Gråsten Castle

Aug 1, 2025

Danish Royal Family attends Changing of the Guard at Gråsten Castle

Aug 1, 2025

Aug 1, 2025

Latest Find

Featured

LoveShackFancy Decker Dress in Floral

Princess Adrienne, Dresses

LoveShackFancy Decker Dress in Floral

Princess Adrienne, Dresses

Princess Adrienne, Dresses

Acne Studios

Alexandré de Paris

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Alline

Bissen Brainwalk

Pink

Christer Lindarw

Corinne Hair Accessories

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Eivy Flodin

EQPE

Fabienne Delvigne

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Paris

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Malinda Damgaard

Alexander's Christening

Alexander's Christening

Örjan Jakobsson

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Pär Engsheden

Philip Treacy

Bespoke version blue/gray

Bespoke version blue/gray

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Pink

Burgundy/pink

Without embellishment

Without embellishment

Custom white

Pink

Seger

Svea

Maroon

Tim Mårtenson

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Yves Saint Laurent