What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 3

Oct 13, 2025

Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 3

Oct 13, 2025

Oct 13, 2025

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By Malene Birger Embellished Belt in Black

Princess Marie, Accessories

By Malene Birger Embellished Belt in Black

Princess Marie, Accessories

Princess Marie, Accessories

All in Crown Princess Victoria

Crown Princess Victoria digitally takes part in 2021 Stockholm Junior Water Prize Ceremony

Aug 24

Aug 24 Crown Princess Victoria digitally takes part in 2021 Stockholm Junior Water Prize Ceremony

Crown Princess Victoria

Crown Princess Victoria and her children send greetings to Swedish athletes ahead of Tokyo 2020 Paralympics

Aug 24

Aug 24 Crown Princess Victoria and her children send greetings to Swedish athletes ahead of Tokyo 2020 Paralympics

Crown Princess Victoria, Prince Oscar, Princess Estelle

Swedish Royal Family attends Prince Julian's Christening

Aug 14

Aug 14 Swedish Royal Family attends Prince Julian's Christening

Crown Princess Victoria, Prince Alexander, Prince Gabriel, Prince Julian, Prince Nicolas, Prince Oscar, Princess Adrienne, Princess Estelle, Princess Leonore, Princess Madeleine, Queen Silvia, Princess Sofia

Swedish Royal Family shares new summer photo

Jul 23

Jul 23 Swedish Royal Family shares new summer photo

Crown Princess Victoria, Prince Alexander, Prince Nicolas, Prince Gabriel, Prince Julian, Queen Silvia, Princess Adrienne, Princess Estelle, Prince Oscar, Princess Leonore, Princess Madeleine, Princess Sofia

Swedish Royal Family Celebrates Victoriadagen

Jul 14

Jul 14 Swedish Royal Family Celebrates Victoriadagen

Crown Princess Victoria, Prince Oscar, Princess Estelle, Princess Madeleine, Queen Silvia

Swedish Royal family attends Carola concert at Solliden

Jul 13

Jul 13 Swedish Royal family attends Carola concert at Solliden

Crown Princess Victoria, Princess Estelle, Queen Silvia, Princess Sofia

King Carl XVI Gustaf and Crown Princess Victoria Meet with New Government

Jul 9

Jul 9 King Carl XVI Gustaf and Crown Princess Victoria Meet with New Government

Crown Princess Victoria

Crown Princess Victoria and Princess Madeleine attend Peter Jöback concert at Solliden

Jul 5

Jul 5 Crown Princess Victoria and Princess Madeleine attend Peter Jöback concert at Solliden

Crown Princess Victoria, Princess Madeleine

Crown Princess Victoria celebrates Borås' 400th anniversary

Jun 29

Jun 29 Crown Princess Victoria celebrates Borås' 400th anniversary

Crown Princess Victoria

Crown Princess Victoria digitally takes part in 5th UN Special Thematic Session on Water and Disaster

Jun 25

Jun 25 Crown Princess Victoria digitally takes part in 5th UN Special Thematic Session on Water and Disaster

Crown Princess Victoria

Crown Princess Victoria hosts meeting with UNDP

Jun 18

Jun 18 Crown Princess Victoria hosts meeting with UNDP

Crown Princess Victoria

Crown Princess Victoria attends two events at the Royal Palace

Jun 16

Jun 16 Crown Princess Victoria attends two events at the Royal Palace

Crown Princess Victoria

King Carl Gustaf and Crown Princess Victoria attend Information Council

Jun 14

Jun 14 King Carl Gustaf and Crown Princess Victoria attend Information Council

Crown Princess Victoria

Royal Recap: June 7th - June 13th

Jun 13

Jun 13 Royal Recap: June 7th - June 13th

Crown Princess Mette-Mari, Crown Princess Victoria, Queen Maxima, Princess Sofia, Countess of Wessex, Queen Mathilde

Crown Princess Victoria attends digital conference on education and sustainable development

Jun 8

Jun 8 Crown Princess Victoria attends digital conference on education and sustainable development

Crown Princess Victoria

Crown Princess Victoria attends several events to mark World Ocean Day

Jun 8

Jun 8 Crown Princess Victoria attends several events to mark World Ocean Day

Crown Princess Victoria

Crown Princess Victoria and Prince Daniel meet Shilan Caman

Jun 8

Jun 8 Crown Princess Victoria and Prince Daniel meet Shilan Caman

Crown Princess Victoria

Swedish Crown Princess Couple and Princess Estelle inaugurate new Princess Estelle Cultural Foundation's sculpture

Jun 8

Jun 8 Swedish Crown Princess Couple and Princess Estelle inaugurate new Princess Estelle Cultural Foundation's sculpture

Crown Princess Victoria, Princess Estelle

Royal Recap: May 31st - June 6th

Jun 6

Jun 6 Royal Recap: May 31st - June 6th

Crown Princess Victoria, Hereditary GD Stephanie, Prince Jacques, Princess Gabriella, Queen Mathilde

Swedish Royal Family celebrates National Day!

Jun 6

Jun 6 Swedish Royal Family celebrates National Day!

Crown Princess Victoria, Princess Adrienne, Princess Leonore, Princess Madeleine, Princess Sofia, Queen Silvia, Prince Nicolas, Prince Oscar, Princess Estelle