What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Grand Duchess Maria Teresa, Hats

Hermes Esperance Straw Sun Hat

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Feb 24 Max Mara Dolmen Printed Shirt Dress

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Countess of Wessex, Dresses

Max Mara Dolmen Printed Shirt Dress

Brown printed shirt dress

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Worn by the Duchess of Edinburgh on:

23 February 2026 - Somalia

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 24 Max Mara Dolmen Printed Shirt Dress

Max Mara Dolmen Printed Shirt Dress

Worn by the Duchess of Edinburgh on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 24 Max Mara Dolmen Printed Shirt Dress

Max Mara Dolmen Printed Shirt Dress

Worn by the Duchess of Edinburgh on:

Feb 24 Natan Betsy Dress in Black

Feb 24 Amina Muaddi Holli 70 Slingback Pumps in White Nappa Leather

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