What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 23Feb26-Soph1

Max Mara Dolmen Printed Shirt Dress

Feb 24

Feb 24 Max Mara Dolmen Printed Shirt Dress

Countess of Wessex, Dresses

Amina Muaddi Holli 70 Slingback Pumps in White Nappa Leather

Feb 24

Feb 24 Amina Muaddi Holli 70 Slingback Pumps in White Nappa Leather

Countess of Wessex, Shoes

Giulia Barela Africa Ring

Oct 8

Oct 8 Giulia Barela Africa Ring

Countess of Wessex, Accessories, Rings

Giulia Barela Poetica Small Hoop Earrings

Oct 7

Oct 7 Giulia Barela Poetica Small Hoop Earrings

Countess of Wessex, Accessories, Earrings

Altuzarra Indiana Jacket in Optic White

Mar 22

Mar 22 Altuzarra Indiana Jacket in Optic White

Countess of Wessex, Outerwear