What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

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Marie Ducruet, Outerwear

Zara Hooded Water-Resistant Windproof Down Jacket

Marie Ducruet, Outerwear

All tagged 11Jan26

Jan 11

Jan 11 Fabienne Delvigne Chambella Headband

Heaven

Queen Mathilde, Hats

Oct 13

Oct 13 Sif Jakobs Goccia Cerchi Pianura Earrings

Sarah Williams

Crown Princess Victoria, Accessories, Earrings

Sep 9

Sep 9 Natan Val Dress

Heaven

Queen Mathilde, Dresses

Feb 9

Feb 9 Rolex Datejust Watch in Silver & Gold w Diamond Dial

Heaven

Queen Mathilde, Accessories, Watches

Jan 12

Jan 12 Prada Fur Lined Ankle Boots

Sarah Williams

Crown Princess Victoria, Shoes

Oct 13

Oct 13 Hippi Grace New York Bag in Black

Sarah Williams

Crown Princess Victoria, Bags

Oct 5

Oct 5 H&M x Erdem Wool-Blend Trousers

Sarah Williams

Crown Princess Victoria, Bottoms

Oct 1

Oct 1 Jimmy Choo Romy 85 Pumps in Navy Suede

Polka Popp

Princess Eugenie, Shoes, Countess of Wessex, Queen Mathilde

Aug 15

Aug 15 H&M x Erdem Wool-Blend Blazer

Sarah Williams

Crown Princess Victoria, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 11 Fabienne Delvigne Chambella Headband

Oct 13 Sif Jakobs Goccia Cerchi Pianura Earrings

Sep 9 Natan Val Dress

Feb 9 Rolex Datejust Watch in Silver & Gold w Diamond Dial

Jan 12 Prada Fur Lined Ankle Boots

Oct 13 Hippi Grace New York Bag in Black

Oct 5 H&M x Erdem Wool-Blend Trousers

Oct 1 Jimmy Choo Romy 85 Pumps in Navy Suede

Aug 15 H&M x Erdem Wool-Blend Blazer

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