What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

Featured

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

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Crown Princess Mette Marit, Bags

All tagged 17Feb07

Emilio Pucci Multicolour Geometric Top

Nov 2

Nov 2 Emilio Pucci Multicolour Geometric Top

Princess Mabel, Tops

Woolrich Fur Trimmed Parka

Jul 8

Jul 8 Woolrich Fur Trimmed Parka

Crown Princess Victoria, Outerwear

Diane von Furstenberg Silk Floral Shift Dress in Black

May 21

May 21 Diane von Furstenberg Silk Floral Shift Dress in Black

Crown Princess Mary, Dresses