What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

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Princess Charlene, Shoes

All tagged 17Feb07

Emilio Pucci Multicolour Geometric Top

Nov 2

Nov 2 Emilio Pucci Multicolour Geometric Top

Princess Mabel, Tops

Woolrich Fur Trimmed Parka

Jul 8

Jul 8 Woolrich Fur Trimmed Parka

Crown Princess Victoria, Outerwear

Diane von Furstenberg Silk Floral Shift Dress in Black

May 21

May 21 Diane von Furstenberg Silk Floral Shift Dress in Black

Crown Princess Mary, Dresses