What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Princess Beatrice, Bags

All tagged 17Feb07

Woolrich Fur Trimmed Parka

Jul 8

Jul 8 Woolrich Fur Trimmed Parka

Crown Princess Victoria, Outerwear

Diane von Furstenberg Silk Floral Shift Dress in Black

May 21

May 21 Diane von Furstenberg Silk Floral Shift Dress in Black

Crown Princess Mary, Dresses