What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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May 12, 2026

The Duchess of Edinburgh attends Florence Nightingale Commemoration Service

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Queen Sonja, Accessories

Louis Vuitton Flower Silk Bandeau Scarf

Queen Sonja, Accessories

All tagged 18Nov15

Jul 22

Jul 22 Zara Basic Stand Collar Coat

Heaven

Princess Stephanie, Outerwear

Apr 29

Apr 29 Cartier Ballon Bleu de Cartier Watch

Heaven

Duchess of Cambridge, Accessories, Watches

Dec 26

Dec 26 LK Bennett Sledge Pumps in Glitter

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Countess of Wessex, Shoes

Jul 21

Jul 21 Natan Slingback PVC Pumps in Light Pink Satin

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Queen Mathilde, Shoes

Jul 15

Jul 15 Rolex Cosmograph Daytona White Dial Watch

Sarah Williams

Princess Madeleine, Accessories, Watches

May 30

May 30 Elie Saab Sequin Box Clutch

Sarah Williams

Countess of Wessex, Bags

Mar 15

Mar 15 Emmy Natasha Clutch in Black

Sarah Williams

Duchess of Cambridge, Bags

Nov 4

Nov 4 Emmy Valerie Pumps in Carbon Suede

Sarah Williams

Duchess of Cambridge, Shoes

Oct 28

Oct 28 Matthew Williamson Peplum Sheath Dress

Sarah Williams

Duchess of Cambridge, Dresses

Oct 26

Oct 26 Sophie by Sophie Diamond Heart Bracelet

Sarah Williams

Crown Princess Victoria, Accessories, Bracelet

Sep 29

Sep 29 Seraphine Bubble Print Maternity Dress

Sarah Williams

Crown Princess Victoria, Dresses

Sep 15

Sep 15 Valentino Rockstud Flap Shoulder Bag in Black Leather

Sarah Williams

Crown Princess Victoria, Bags

Sep 8

Sep 8 af Klingberg Rakel Booties in Black Suede

Sarah Williams

Crown Princess Victoria, Shoes

Aug 13

Aug 13 Prada Wool Cocoon Coat in Blue

Sarah Williams

Crown Princess Victoria, Outerwear, Princess Estelle

Jun 27

Jun 27 Kiki McDonough Lauren Yellow Gold Pave Diamond Leaf Earrings

Sarah Williams

Duchess of Cambridge, Accessories, Earrings

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 22 Zara Basic Stand Collar Coat

Apr 29 Cartier Ballon Bleu de Cartier Watch

Dec 26 LK Bennett Sledge Pumps in Glitter

Jul 21 Natan Slingback PVC Pumps in Light Pink Satin

Jul 15 Rolex Cosmograph Daytona White Dial Watch

May 30 Elie Saab Sequin Box Clutch

Mar 15 Emmy Natasha Clutch in Black

Nov 4 Emmy Valerie Pumps in Carbon Suede

Oct 28 Matthew Williamson Peplum Sheath Dress

Oct 26 Sophie by Sophie Diamond Heart Bracelet

Sep 29 Seraphine Bubble Print Maternity Dress

Sep 15 Valentino Rockstud Flap Shoulder Bag in Black Leather

Sep 8 af Klingberg Rakel Booties in Black Suede

Aug 13 Prada Wool Cocoon Coat in Blue

Jun 27 Kiki McDonough Lauren Yellow Gold Pave Diamond Leaf Earrings

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