What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 23Jun16

Lisa Marie Fernandez Tie Waist Shirt Dress

Sep 28

Sep 28 Lisa Marie Fernandez Tie Waist Shirt Dress

Princess Charlene, Dresses

Armani Privé Ombré Coat

Apr 19

Apr 19 Armani Privé Ombré Coat

Grand Duchess Maria Teresa, Outerwear

Armani Privé Ombré Dress

Apr 19

Apr 19 Armani Privé Ombré Dress

Grand Duchess Maria Teresa, Dresses

New Balance 420 Sneakers in Black and White

Sep 14

Sep 14 New Balance 420 Sneakers in Black and White

Queen Letizia, Shoes

Armani Privé Grey Crepe Dress

Mar 16

Mar 16 Armani Privé Grey Crepe Dress

Grand Duchess Maria Teresa, Dresses

Armani Privé Grey Embroidered Coat

Mar 16

Mar 16 Armani Privé Grey Embroidered Coat

Grand Duchess Maria Teresa, Outerwear

Zara Mock Neck Halter Dress

Jun 3

Jun 3 Zara Mock Neck Halter Dress

Princess Tessy, Dresses

Ted Baker Velmia Fitted Lace Dress

Jun 3

Jun 3 Ted Baker Velmia Fitted Lace Dress

Princess Tessy, Dresses

Elie Saab Strapless Pleated Gown

Feb 26

Feb 26 Elie Saab Strapless Pleated Gown

Princess Alexandra, Gowns

Uterque Striped Jumper in White/Navy

Feb 19

Feb 19 Uterque Striped Jumper in White/Navy

Queen Letizia, Tops

LK Bennett Harley Pumps in Leather Sand

Dec 26

Dec 26 LK Bennett Harley Pumps in Leather Sand

Countess of Wessex, Shoes

Ted Baker Eiraat Skinny Textured Trousers

Nov 20

Nov 20 Ted Baker Eiraat Skinny Textured Trousers

Princess Claire, Bottoms

Bionda Castana Alexa Pumps in Silver Leather

Sep 7

Sep 7 Bionda Castana Alexa Pumps in Silver Leather

Princess Claire, Shoes

Zuhair Murad Lace and Chiffon Gown in Pink

Sep 7

Sep 7 Zuhair Murad Lace and Chiffon Gown in Pink

Princess Claire, Gowns

Thomas Jirgens Roses Earrings

Sep 7

Sep 7 Thomas Jirgens Roses Earrings

Princess Claire, Accessories, Earrings

Thomas Jirgens Diamond Moonlight Earrings

Sep 7

Sep 7 Thomas Jirgens Diamond Moonlight Earrings

Princess Claire, Accessories, Earrings

Valentino Satin Bow Box Clutch in Pink

Sep 5

Sep 5 Valentino Satin Bow Box Clutch in Pink

HGD Stéphanie, Bags

Gucci Equestrian Riding Cap in Black Velvet

May 17

May 17 Gucci Equestrian Riding Cap in Black Velvet

Charlotte Casiraghi, Hats

Muzungu Sisters Eva Blouse in White with Red Embroidery

May 10

May 10 Muzungu Sisters Eva Blouse in White with Red Embroidery

Tatiana Casiraghi, Tops

Christian Dior Contrast Trim Leather Pumps in Neutral

Nov 18

Nov 18 Christian Dior Contrast Trim Leather Pumps in Neutral

Princess Charlene, Shoes