What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

Featured

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

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Crown Princess Mette Marit, Bags

All tagged 23Nov13

Sergio Rossi Painted Cork Slingback Peep Toe Pumps

May 29

May 29 Sergio Rossi Painted Cork Slingback Peep Toe Pumps

Queen Maxima, Shoes

Dolce & Gabbana Square Neck Lace Dress in Petrol Green

May 17

May 17 Dolce & Gabbana Square Neck Lace Dress in Petrol Green

Queen Maxima, Dresses

Giorgio Armani Peplum V-Neck Dress in Navy

Mar 24

Mar 24 Giorgio Armani Peplum V-Neck Dress in Navy

Princess Marie, Dresses

Mayla Cleo Boucle Jacket in Black

Nov 16

Nov 16 Mayla Cleo Boucle Jacket in Black

Crown Princess Victoria, Outerwear