What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 24Sept15

Roksanda Constrast Cuff Crepe Dress

Dec 1

Dec 1 Roksanda Constrast Cuff Crepe Dress

Countess of Wessex, Dresses

Morris Stockholm Jackie Boucle Jacket in Navy

Nov 29

Nov 29 Morris Stockholm Jackie Boucle Jacket in Navy

Crown Princess Victoria, Outerwear

LK Bennett Harley Pumps in Black Suede

Nov 9

Nov 9 LK Bennett Harley Pumps in Black Suede

Countess of Wessex, Shoes

Reliquiae Archy Clutch in Black

Nov 9

Nov 9 Reliquiae Archy Clutch in Black

Queen Letizia, Bags

Aldao Joyeros Ruby Cabochon Earrings

Jul 26

Jul 26 Aldao Joyeros Ruby Cabochon Earrings

Queen Letizia, Earrings, Accessories