What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 24Sept15

Roksanda Constrast Cuff Crepe Dress

Dec 1

Dec 1 Roksanda Constrast Cuff Crepe Dress

Countess of Wessex, Dresses

Morris Stockholm Jackie Boucle Jacket in Navy

Nov 29

Nov 29 Morris Stockholm Jackie Boucle Jacket in Navy

Crown Princess Victoria, Outerwear

LK Bennett Harley Pumps in Black Suede

Nov 9

Nov 9 LK Bennett Harley Pumps in Black Suede

Countess of Wessex, Shoes

Reliquiae Archy Clutch in Black

Nov 9

Nov 9 Reliquiae Archy Clutch in Black

Queen Letizia, Bags

Aldao Joyeros Ruby Cabochon Earrings

Jul 26

Jul 26 Aldao Joyeros Ruby Cabochon Earrings

Queen Letizia, Earrings, Accessories