What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Umeå - Day 1

Aug 24, 2025

Crown Princess Victoria visits Umeå - Day 1

Aug 24, 2025

Aug 24, 2025

Latest Find

Featured

Gucci Flora Print Scarf

Queen Sonja, Accessories

Gucci Flora Print Scarf

Queen Sonja, Accessories

Queen Sonja, Accessories

All tagged 26Aug25

Gucci Flora Print Scarf

Aug 26

Aug 26 Gucci Flora Print Scarf

Queen Sonja, Accessories

ME and EM Silk Polka Dot Maxi Dress

Aug 26

Aug 26 ME and EM Silk Polka Dot Maxi Dress

Crown Princess Mary, Dresses

Gentle Monster Lady Lang RC3 Sunglasses

Aug 26

Aug 26 Gentle Monster Lady Lang RC3 Sunglasses

Crown Princess Mette Marit, Accessories, Sunglasses

Puraai Panther Sneakers in Banana

Aug 26

Aug 26 Puraai Panther Sneakers in Banana

Crown Princess Mette Marit, Shoes

Max Mara Vertice Jumpsuit

Aug 26

Aug 26 Max Mara Vertice Jumpsuit

Crown Princess Mette Marit, Jumpsuits

De Castro Rainbow Ikat Jacket

Aug 26

Aug 26 De Castro Rainbow Ikat Jacket

Crown Princess Mette Marit, Outerwear

Max Mara Malizia Trousers

Jun 23

Jun 23 Max Mara Malizia Trousers

Crown Princess Mette Marit, Bottoms

Louise Grønlykke Marrakech Necklace

Jun 5

Jun 5 Louise Grønlykke Marrakech Necklace

Crown Princess Mary, Accessories, Necklace

Hugo Boss Oreath Coat in White

May 6

May 6 Hugo Boss Oreath Coat in White

Crown Princess Mary, Outerwear

Rebekka Notkin Ribbon Diamond Bracelet

Mar 26

Mar 26 Rebekka Notkin Ribbon Diamond Bracelet

Crown Princess Mary, Accessories, Bracelet

Prada Patent Leather Cap Toe Ballet Flats

Aug 19

Aug 19 Prada Patent Leather Cap Toe Ballet Flats

Crown Princess Mary, Shoes

Edblad Mom Ring in Vanilla Steel

Jul 15

Jul 15 Edblad Mom Ring in Vanilla Steel

Crown Princess Victoria, Rings, Accessories

ME+EM Shadow Berry Print Maxi Dress in Light Cream/Green/Multi

May 27

May 27 ME+EM Shadow Berry Print Maxi Dress in Light Cream/Green/Multi

Zara Phillips, Dresses, Crown Princess Mary

Eliot Zed Berta Pumps in Grey Suede

May 6

May 6 Eliot Zed Berta Pumps in Grey Suede

Queen Sonja, Shoes

Gianvito Rossi Ascent Pumps in Powder Pink

May 18

May 18 Gianvito Rossi Ascent Pumps in Powder Pink

Crown Princess Mary, Shoes

Prada Silk Cropped Jacket

May 18

May 18 Prada Silk Cropped Jacket

Crown Princess Mary, Princess Josephine, Outerwear

Christian Louboutin Loubitwist Clutch

May 5

May 5 Christian Louboutin Loubitwist Clutch

Crown Princess Victoria, Bags

Roland Mouret Twisted-Panel Cady Dress

May 5

May 5 Roland Mouret Twisted-Panel Cady Dress

Crown Princess Victoria, Dresses

Swarovski Lucent Hoop Earrings

Feb 17

Feb 17 Swarovski Lucent Hoop Earrings

Crown Princess Victoria, Earrings, Accessories

Rhanders Emma Gloves in Wine

Dec 25

Dec 25 Rhanders Emma Gloves in Wine

Accessories, Crown Princess Mette Marit