What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged 3Mar25

Femmes du Sud Esmay Kimono Jacket

Apr 5

Apr 5 Femmes du Sud Esmay Kimono Jacket

Princess Laurentien, Outerwear

Gabriela Hearst Magritte Maxi Dress in Denim

Mar 8

Mar 8 Gabriela Hearst Magritte Maxi Dress in Denim

Meghan Markle, Dresses

Birdies Phoebe Slippers

Mar 6

Mar 6 Birdies Phoebe Slippers

Meghan Markle, Shoes

Cuyana Wide Brim Ecuador Hat

Mar 6

Mar 6 Cuyana Wide Brim Ecuador Hat

Meghan Markle, Hats

Argent Double-Breasted Coat in Tweed

Mar 3

Mar 3 Argent Double-Breasted Coat in Tweed

Meghan Markle, Outerwear

Arc'teryx Sentinel Trousers in Stratus / Dk Stratus

Mar 3

Mar 3 Arc'teryx Sentinel Trousers in Stratus / Dk Stratus

Crown Princess Mary, Bottoms

Conte of Florence Bucket Hat

Mar 2

Mar 2 Conte of Florence Bucket Hat

Queen Sonja, Hats

Swix Trondheim Puffy Jacket in Orange

Feb 26

Feb 26 Swix Trondheim Puffy Jacket in Orange

Crown Princess Mette Marit, Outerwear, Queen Sonja

Nov 29

Nov 29 Dolce & Gabbana Logo Plaque Shoulder Bag

Princess Astrid, Bags

Khaite Marinta Trousers in Black

Nov 16

Nov 16 Khaite Marinta Trousers in Black

Meghan Markle, Bottoms

Sarah Bray Bermuda Wildflower Hat

Sep 14

Sep 14 Sarah Bray Bermuda Wildflower Hat

Meghan Markle, Hats

La Ligne Molly Jeans

Jul 22

Jul 22 La Ligne Molly Jeans

Meghan Markle, Bottoms

Logan Hollowell Baby Reverse Water Drop Diamond Tennis Necklace

Feb 18

Feb 18 Logan Hollowell Baby Reverse Water Drop Diamond Tennis Necklace

Meghan Markle, Accessories, Necklace

Meindl Desert Combat Boots

Nov 4

Nov 4 Meindl Desert Combat Boots

Countess of Wessex, Shoes

J.Crew Cashmere Crewneck Sweater

Sep 13

Sep 13 J.Crew Cashmere Crewneck Sweater

Meghan Markle, Tops

Gucci Baby Horsebit Slingback Pumps

Sep 10

Sep 10 Gucci Baby Horsebit Slingback Pumps

Princess Astrid, Shoes

Chanel Mini Boy Bag in Metallic

Jul 20

Jul 20 Chanel Mini Boy Bag in Metallic

Princess Astrid, Bags

Cartier Juste un Clou Necklace

Apr 16

Apr 16 Cartier Juste un Clou Necklace

Meghan Markle, Accessories, Necklace

Max Mara Pistoia Camel and Cashmere Coat in Bordeaux

Mar 18

Mar 18 Max Mara Pistoia Camel and Cashmere Coat in Bordeaux

Queen Maxima, Outerwear

Patagonia Down Sweater Hoody

Mar 8

Mar 8 Patagonia Down Sweater Hoody

Crown Princess Mette Marit, Outerwear, Crown Princess Mary