What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 6Nov23-M

Scanlan Theodore Crepe Knit Daisy Soft Dress

Nov 6

Nov 6 Scanlan Theodore Crepe Knit Daisy Soft Dress

Crown Princess Mary, Dresses

The Fold Finchley Coat in Dark Green

Feb 24

Feb 24 The Fold Finchley Coat in Dark Green

Crown Princess Mary, Outerwear

Bruun Rasmussen Flower Diamond Earrings

May 15

May 15 Bruun Rasmussen Flower Diamond Earrings

Crown Princess Mary, Accessories, Earrings

Dulong Fine Jewelry Anello Tahitian Pearl Bracelet

Sep 1

Sep 1 Dulong Fine Jewelry Anello Tahitian Pearl Bracelet

Crown Princess Mary, Accessories, Bracelet

Valentino Rockstud Pumps in Green Leather

Nov 5

Nov 5 Valentino Rockstud Pumps in Green Leather

Crown Princess Mary, Shoes

Quidam Calfskin Leather Clutch in Navy

Sep 15

Sep 15 Quidam Calfskin Leather Clutch in Navy

Crown Princess Victoria, Bags, Crown Princess Mary

Ole Lynggaard Copenhagen Leaf Brooch

Sep 8

Sep 8 Ole Lynggaard Copenhagen Leaf Brooch

Crown Princess Mary, Brooches, Accessories