What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Prince and Princess of Wales attend Wimbledon Men's Singles Final

Jul 13, 2025

The Prince and Princess of Wales attend Wimbledon Men's Singles Final

Jul 13, 2025

Jul 13, 2025

Latest Find

Featured

Dal Lago Peter D Shorts

Prince Oscar, Bottoms

Dal Lago Peter D Shorts

Prince Oscar, Bottoms

Prince Oscar, Bottoms

All in Countess of Wessex

Patrick Mavros Hippo Splat Pendant

Oct 6

Oct 6 Patrick Mavros Hippo Splat Pendant

Countess of Wessex, Accessories, Necklace

Nicola Sexton Leather Pointed Pumps in Cream

Oct 4

Oct 4 Nicola Sexton Leather Pointed Pumps in Cream

Countess of Wessex, Shoes

Launer High Society Clutch

Sep 19

Sep 19 Launer High Society Clutch

Countess of Wessex, Bags

Michel Perry Cutout Pumps

Sep 17

Sep 17 Michel Perry Cutout Pumps

Countess of Wessex, Shoes

Me + Em Ponte Seam Detail Dress

Sep 17

Sep 17 Me + Em Ponte Seam Detail Dress

Countess of Wessex, Dresses

Gabriela Hearst Meyer Button-Front Shirtdress

Sep 17

Sep 17 Gabriela Hearst Meyer Button-Front Shirtdress

Countess of Wessex, Dresses, Crown Princess Marie Chantal

Paule Ka Black Cropped Shrug

Sep 17

Sep 17 Paule Ka Black Cropped Shrug

Countess of Wessex, Outerwear

Jane Taylor Aphrodite in Black

Sep 17

Sep 17 Jane Taylor Aphrodite in Black

Countess of Wessex, Hats

Chloé Belted Midi Dress

Sep 14

Sep 14 Chloé Belted Midi Dress

Countess of Wessex, Dresses

ME + EM Flower Meadow Print Tiered Maxi Dress

Sep 8

Sep 8 ME + EM Flower Meadow Print Tiered Maxi Dress

Countess of Wessex, Dresses

ME + EM Slim Crop Trousers in Autumn Puppytooth

Sep 7

Sep 7 ME + EM Slim Crop Trousers in Autumn Puppytooth

Countess of Wessex, Bottoms

ME + EM Boyfriend Blazer in Autumn Puppytooth

Sep 7

Sep 7 ME + EM Boyfriend Blazer in Autumn Puppytooth

Countess of Wessex, Outerwear

Jimmy Choo Romy 60 Pumps in Red Suede

Sep 7

Sep 7 Jimmy Choo Romy 60 Pumps in Red Suede

Countess of Wessex

Max Mara Pacca Trousers

Aug 3

Aug 3 Max Mara Pacca Trousers

Countess of Wessex, Bottoms

Russell Athletic Sweat Jacket

Aug 3

Aug 3 Russell Athletic Sweat Jacket

Countess of Wessex, Outerwear

ARossGirl x Soler Brooke Belted Top

Aug 1

Aug 1 ARossGirl x Soler Brooke Belted Top

Countess of Wessex, Tops

Sophie Habsburg Nuschi Bag in Caramel

Jul 29

Jul 29 Sophie Habsburg Nuschi Bag in Caramel

Countess of Wessex, Bags

Suzannah Isla Guipure Lace Dress in Blue

Jun 29

Jun 29 Suzannah Isla Guipure Lace Dress in Blue

Countess of Wessex, Dresses

Sophie Habsburg Tahiti Bag in Pink

Jun 29

Jun 29 Sophie Habsburg Tahiti Bag in Pink

Countess of Wessex, Bags

Sophie Habsburg Noe Bag

Jun 28

Jun 28 Sophie Habsburg Noe Bag

Countess of Wessex, Bags