What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

Dec 21, 2024

Latest Find

Featured

Scapa Aria Jumper

HGD Stéphanie, Tops

Scapa Aria Jumper

HGD Stéphanie, Tops

HGD Stéphanie, Tops

All in Crown Princess Victoria

H&M Sequin Linen-Blend Midi Dress

Nov 29

Nov 29 H&M Sequin Linen-Blend Midi Dress

Crown Princess Victoria, Dresses

Toteme Country Jacket

Nov 29

Nov 29 Toteme Country Jacket

Crown Princess Victoria, Outerwear

Singular Society Full-Grain Leather Crossbody

Nov 22

Nov 22 Singular Society Full-Grain Leather Crossbody

Crown Princess Victoria, Bags

Rare Jewelry Lock Necklace

Nov 21

Nov 21 Rare Jewelry Lock Necklace

Crown Princess Victoria, Necklace, Accessories

Tim Mårtenson Silk Flowers Brooch

Nov 19

Nov 19 Tim Mårtenson Silk Flowers Brooch

Crown Princess Victoria, Accessories, Brooches

Tim Mårtenson Silk Flowers Headpiece

Nov 19

Nov 19 Tim Mårtenson Silk Flowers Headpiece

Crown Princess Victoria, Hats

Andiata Dezire Wool Coat

Nov 19

Nov 19 Andiata Dezire Wool Coat

Crown Princess Victoria, Outerwear

Charlotte Bonde Paulina Just Perfect Earrings

Nov 17

Nov 17 Charlotte Bonde Paulina Just Perfect Earrings

Crown Princess Victoria, Accessories, Earrings

By Malina Madelyn Dress

Nov 17

Nov 17 By Malina Madelyn Dress

Crown Princess Victoria, Dresses

Maruschka de Margo Tweed Blazer in Navy and Black

Nov 17

Nov 17 Maruschka de Margo Tweed Blazer in Navy and Black

Crown Princess Victoria, Bottoms

By Malina Serina Midi Dress

Nov 16

Nov 16 By Malina Serina Midi Dress

Crown Princess Victoria, Dresses

Barndiabetesfonden Blue Knot Pin

Nov 14

Nov 14 Barndiabetesfonden Blue Knot Pin

Crown Princess Victoria, Brooches, Accessories

Alice + Olivia Landon Tweed Cropped Jacket

Nov 9

Nov 9 Alice + Olivia Landon Tweed Cropped Jacket

Crown Princess Victoria, Outerwear

Ril's Andi Trousers

Oct 25

Oct 25 Ril's Andi Trousers

Crown Princess Victoria, Bottoms

Ril's Bristol Suit Jacket

Oct 25

Oct 25 Ril's Bristol Suit Jacket

Crown Princess Victoria, Outerwear

Vesna W Meghan Blouse in Navy

Oct 9

Oct 9 Vesna W Meghan Blouse in Navy

Crown Princess Victoria, Tops

Cancerfonden 2023 Pink Ribbon

Oct 1

Oct 1 Cancerfonden 2023 Pink Ribbon

Crown Princess Victoria, Accessories, Brooches

Toteme Slim Leather Oval Buckle Belt

Oct 1

Oct 1 Toteme Slim Leather Oval Buckle Belt

Crown Princess Victoria, Accessories

Veronica Beard Miller Dickey Jacket

Sep 28

Sep 28 Veronica Beard Miller Dickey Jacket

Crown Princess Victoria, Outerwear

Gianvito Rossi Gianvito 85 Pumps in Gold

Sep 20

Sep 20 Gianvito Rossi Gianvito 85 Pumps in Gold

Crown Princess Victoria, Shoes