What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria marks 100th anniversary of the Friends of the National Museum

Nov 13, 2025

Crown Princess Victoria marks 100th anniversary of the Friends of the National Museum

Nov 13, 2025

Nov 13, 2025

Latest Find

Featured

Bottega Veneta Andiamo Clutch in Black

Princess Madeleine, Bags

Bottega Veneta Andiamo Clutch in Black

Princess Madeleine, Bags

Princess Madeleine, Bags

All in Dresses

Étoile Isabel Marant Sichelle Dress in Black Floral

Sep 10

Sep 10 Étoile Isabel Marant Sichelle Dress in Black Floral

Princess Claire, Dresses

Carolina Herrera Oversized Fringe Crepe Dress in Red

Sep 10

Sep 10 Carolina Herrera Oversized Fringe Crepe Dress in Red

Princess Elisabeth, Dresses

ME + EM Flower Meadow Print Tiered Maxi Dress

Sep 8

Sep 8 ME + EM Flower Meadow Print Tiered Maxi Dress

Countess of Wessex, Dresses

Rixo Izzy Pleated Shirtdress in Copper Dot

Sep 7

Sep 7 Rixo Izzy Pleated Shirtdress in Copper Dot

Duchess of Cambridge, Dresses

Dante 6 Nince Dress

Sep 7

Sep 7 Dante 6 Nince Dress

Princess Märtha Louise, Dresses

Natan Red Printed Dress

Sep 6

Sep 6 Natan Red Printed Dress

Queen Mathilde, Dresses

Marc by Marc Jacobs Ella Satin Dress

Sep 6

Sep 6 Marc by Marc Jacobs Ella Satin Dress

Crown Princess Victoria, Dresses

Zimmermann Amelie Belted Tiered Ramie-gauze Midi Dress

Sep 6

Sep 6 Zimmermann Amelie Belted Tiered Ramie-gauze Midi Dress

Crown Princess Marie Chantal, Dresses

Temperley London Sleeveless Silk Dress

Sep 5

Sep 5 Temperley London Sleeveless Silk Dress

Crown Princess Victoria, Dresses

Poupette St Barths Triny Mini Dress

Sep 5

Sep 5 Poupette St Barths Triny Mini Dress

Princess Adrienne, Dresses

Akris Techno Structured Lines Scarf Midi Dress in Lilola

Sep 5

Sep 5 Akris Techno Structured Lines Scarf Midi Dress in Lilola

Princess Charlene, Dresses

Magda Butrym Ruched Keyhole Mini Dress in Navy Dots

Sep 5

Sep 5 Magda Butrym Ruched Keyhole Mini Dress in Navy Dots

Princess Maria-Olympia, Dresses

Paul & Joe Orange Shirt Dress

Sep 5

Sep 5 Paul & Joe Orange Shirt Dress

Princess Marie, Dresses

Chanel HC Metallic Pleated Frill-Trim Dress

Sep 4

Sep 4 Chanel HC Metallic Pleated Frill-Trim Dress

Princess Caroline, Dresses

Chanel HC Bow-Embellished Off-The-Shoulder Dress

Sep 4

Sep 4 Chanel HC Bow-Embellished Off-The-Shoulder Dress

Princess Caroline, Dresses

Maje Rufflino Dress

Sep 3

Sep 3 Maje Rufflino Dress

Princess Eléonore, Dresses

Jacadi Girl Liberty Print Dress

Sep 3

Sep 3 Jacadi Girl Liberty Print Dress

Princess Gabriella, Dresses

Mary Katrantzou Desmine Silk Midi Dress

Sep 3

Sep 3 Mary Katrantzou Desmine Silk Midi Dress

Crown Princess Marie Chantal, Dresses

Georg et Arend Evita Dress

Sep 1

Sep 1 Georg et Arend Evita Dress

Queen Silvia, Dresses

Cara Cara Mimi Midi Dress

Sep 1

Sep 1 Cara Cara Mimi Midi Dress

Crown Princess Marie Chantal, Dresses