What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2025

Swedish Royal Couple and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2025

Dec 21, 2025

Latest Find

Featured

Zimmermann Wylie Belted Broderie Anglaise Dress

Crown Princess Marie Chantal, Dresses

Zimmermann Wylie Belted Broderie Anglaise Dress

Crown Princess Marie Chantal, Dresses

Crown Princess Marie Chantal, Dresses

All in Dresses

LoLa Li Talia Dress

Mar 1

Mar 1 LoLa Li Talia Dress

Queen Letizia, Dresses

Erdem Novella Ruffled Dress

Feb 28

Feb 28 Erdem Novella Ruffled Dress

Princess Nina, Dresses

Giambattista Valli Lace Embroidery Dress

Feb 28

Feb 28 Giambattista Valli Lace Embroidery Dress

Princess Nina, Dresses

Valentino Floral-print Mini Dress

Feb 28

Feb 28 Valentino Floral-print Mini Dress

Princess Nina, Dresses

Ann Taylor Keyhole Printed Dress

Feb 27

Feb 27 Ann Taylor Keyhole Printed Dress

Crown Princess Victoria, Dresses

Sézane Polka-Dot Wrap Dress

Feb 26

Feb 26 Sézane Polka-Dot Wrap Dress

Princess Alexandra, Dresses

Topshop Skater Dress in Purple

Feb 25

Feb 25 Topshop Skater Dress in Purple

Princess Beatrice, Dresses

ME and EM Shirred Waist Maxi Dress in Soft White Cheesecloth

Feb 24

Feb 24 ME and EM Shirred Waist Maxi Dress in Soft White Cheesecloth

Countess of Wessex, Dresses

The Vampire’s Wife Corduroy Festival Midi Dress

Feb 24

Feb 24 The Vampire’s Wife Corduroy Festival Midi Dress

Princess Sofia, Dresses

Alexander McQueen Pleated Flared-Hem Midi Dress

Feb 23

Feb 23 Alexander McQueen Pleated Flared-Hem Midi Dress

Countess of Wessex, Dresses

Erdem Nixie Dress

Feb 23

Feb 23 Erdem Nixie Dress

Countess of Wessex, Dresses

Moises Nieto Midi Shirt Dress

Feb 23

Feb 23 Moises Nieto Midi Shirt Dress

Queen Letizia, Dresses

Roksanda Luna Dress

Feb 23

Feb 23 Roksanda Luna Dress

Countess of Wessex, Dresses

Giambattista Valli Floral-Print Flared-Hem Midi Dress

Feb 23

Feb 23 Giambattista Valli Floral-Print Flared-Hem Midi Dress

Countess of Wessex, Dresses

ME and EM Shirred Waist Maxi Dress in Chambray

Feb 22

Feb 22 ME and EM Shirred Waist Maxi Dress in Chambray

Countess of Wessex, Dresses

Etro Printed Cotton-Poplin Midi Dress

Feb 21

Feb 21 Etro Printed Cotton-Poplin Midi Dress

Countess of Wessex, Dresses

Zimmermann Vitali Belted Dress

Feb 21

Feb 21 Zimmermann Vitali Belted Dress

Countess of Wessex, Dresses

ME and EM Sheer Crinkle Silk-Blend Maxi Dress

Feb 20

Feb 20 ME and EM Sheer Crinkle Silk-Blend Maxi Dress

Countess of Wessex, Dresses

Diane von Furstenberg Polka Dot Silk Dress

Feb 18

Feb 18 Diane von Furstenberg Polka Dot Silk Dress

Princess Tatiana, Dresses

Kenzo Multicolour Dress with Printed Trim

Feb 18

Feb 18 Kenzo Multicolour Dress with Printed Trim

Princess Alexandra, Princess Tessy, Dresses