What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Family celebrates National Day

Jun 6, 2025

Swedish Royal Family celebrates National Day

Jun 6, 2025

Jun 6, 2025

Latest Find

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ME and EM Lightweight Sharp Shoulder Blazer in Mint Sorbet

Princess Madeleine, Outerwear

ME and EM Lightweight Sharp Shoulder Blazer in Mint Sorbet

Princess Madeleine, Outerwear

Princess Madeleine, Outerwear

All in Dresses

Miu Miu Marocain Crêpe Dress

May 24

May 24 Miu Miu Marocain Crêpe Dress

Pauline Ducruet, Dresses

Miu Miu Suede Nappa Leather Dress

May 24

May 24 Miu Miu Suede Nappa Leather Dress

Princess Maria-Olympia, Dresses

Michael Kors Chiffon Jersey Baby Doll Dress

May 24

May 24 Michael Kors Chiffon Jersey Baby Doll Dress

Princess Maria-Olympia, Dresses

H&M Plissé Dress in Cream/Black Patterned

May 24

May 24 H&M Plissé Dress in Cream/Black Patterned

Marie Ducruet, Dresses

Giorgio Armani ASV Triple Silk Georgette Long Dress in Pink

May 22

May 22 Giorgio Armani ASV Triple Silk Georgette Long Dress in Pink

Grand Duchess Maria Teresa, Dresses

Stenströms Sofia Dress in Blue

May 22

May 22 Stenströms Sofia Dress in Blue

Princess Sofia, Dresses

Ulla Johnson Cassia Ruffled Dress

May 21

May 21 Ulla Johnson Cassia Ruffled Dress

Princess Eugenie, Dresses

Beulah London Christina Dress in Crimson

May 21

May 21 Beulah London Christina Dress in Crimson

Princess Beatrice, Dresses

Oscar de la Renta Camellia Cotton Poplin Maxi Dress

May 21

May 21 Oscar de la Renta Camellia Cotton Poplin Maxi Dress

Grand Duchess Maria Teresa, Dresses

Diane von Furstenberg Gil Dress in Violet

May 20

May 20 Diane von Furstenberg Gil Dress in Violet

Princess Eugenie, Dresses

Self Portait Cream Linen Maxi Dress

May 20

May 20 Self Portait Cream Linen Maxi Dress

Princess Beatrice, Dresses

Max Mara Flavio Cotton Poplin Shirt Dress

May 20

May 20 Max Mara Flavio Cotton Poplin Shirt Dress

Queen Anne Marie, Dresses

Theory Drawstring Tiered Poplin Dress in Black

May 19

May 19 Theory Drawstring Tiered Poplin Dress in Black

Princess Eugenie, Dresses

Beulah London Valerie Dress in Olive

May 19

May 19 Beulah London Valerie Dress in Olive

Princess Beatrice, Dresses

Suzannah Dolce Vita Silk Twill Shirt Dress

May 19

May 19 Suzannah Dolce Vita Silk Twill Shirt Dress

Countess of Wessex, Dresses

Hale Bob Stephanie Tiered Dress in Pink

May 17

May 17 Hale Bob Stephanie Tiered Dress in Pink

Princess Märtha Louise, Dresses

ME and EM Panelling Detail Maxi Shirt Dress

May 16

May 16 ME and EM Panelling Detail Maxi Shirt Dress

HGD Stéphanie, Dresses

Natan Alpi Dress

May 16

May 16 Natan Alpi Dress

Queen Mathilde, Dresses

Pia Tjelta Alicia Dress in Tinkerbell

May 15

May 15 Pia Tjelta Alicia Dress in Tinkerbell

Crown Princess Mette Marit, Dresses

Natan Alexia Dress in Red

May 14

May 14 Natan Alexia Dress in Red

Queen Mathilde, Dresses