What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Carl Gustaf and Queen Silvia attend Swedish King's Rally in Öland

Aug 31, 2025

King Carl Gustaf and Queen Silvia attend Swedish King's Rally in Öland

Aug 31, 2025

Aug 31, 2025

Latest Find

Featured

Reformation Taryn Trousers

Princess Catharina-Amalia, Bottoms

Reformation Taryn Trousers

Princess Catharina-Amalia, Bottoms

Princess Catharina-Amalia, Bottoms

All in Outerwear

Stine Goya Luisa Suede Coat in Orchid Pink

Aug 20

Aug 20 Stine Goya Luisa Suede Coat in Orchid Pink

Princess Marie, Outerwear

Massimo Dutti Double Breasted Striped Blazer in Cream

Aug 20

Aug 20 Massimo Dutti Double Breasted Striped Blazer in Cream

Crown Princess Mary, Outerwear

By Malene Birger Bows Detail Cardigan in Pink

Aug 19

Aug 19 By Malene Birger Bows Detail Cardigan in Pink

Princess Marie, Outerwear

Jacadi Formal Blazer

Aug 18

Aug 18 Jacadi Formal Blazer

Prince Oscar, Outerwear, Prince Henrik, Prince Charles, Prince François

St John Gail Stretch-Wool Knit Button Jacket in Red

Aug 16

Aug 16 St John Gail Stretch-Wool Knit Button Jacket in Red

Outerwear, Queen Sonja

Alberta Ferretti Belted Cotton-Blend Jacket in Grey

Aug 16

Aug 16 Alberta Ferretti Belted Cotton-Blend Jacket in Grey

Princess Caroline, Outerwear

Étoile Isabel Marant Ferris Jacket in White

Aug 16

Aug 16 Étoile Isabel Marant Ferris Jacket in White

Princess Alexandra Monaco, Outerwear

Stella McCartney Embellished Silk Jacket

Aug 16

Aug 16 Stella McCartney Embellished Silk Jacket

Charlotte Casiraghi, Outerwear

Mayoral Cotton Blazer

Aug 14

Aug 14 Mayoral Cotton Blazer

Prince Alexander, Outerwear, Prince Gabriel

Me + Em Italian Herringbone Boyfriend Blazer

Aug 9

Aug 9 Me + Em Italian Herringbone Boyfriend Blazer

Countess of Wessex, Outerwear

CO Wool Cashmere Shawl Collar Cardigan in Ivory

Aug 6

Aug 6 CO Wool Cashmere Shawl Collar Cardigan in Ivory

Meghan Markle, Outerwear

Aug 1

Aug 1 Chanel Striped Logo Jacket with Contrast Trim

Charlotte Casiraghi, Outerwear

By Malene Birger Jaive Jacket

Aug 1

Aug 1 By Malene Birger Jaive Jacket

Crown Princess Victoria, Outerwear

Ahlvar Gallery Gigi Overshirt

Jul 30

Jul 30 Ahlvar Gallery Gigi Overshirt

Princess Sofia, Outerwear

Missoni Cristallo Mohair and Wool-Blend Poncho in Camel

Jul 30

Jul 30 Missoni Cristallo Mohair and Wool-Blend Poncho in Camel

Crown Princess Mary, Outerwear

Valentino Ruffled Jacket in Pink

Jul 30

Jul 30 Valentino Ruffled Jacket in Pink

Crown Princess Mette Marit, Outerwear

La Perla Lace Eyelet Coat in Black

Jul 28

Jul 28 La Perla Lace Eyelet Coat in Black

Crown Princess Mette Marit, Outerwear

By Malene Birger Guipure Lace Jacket in Black

Jul 27

Jul 27 By Malene Birger Guipure Lace Jacket in Black

Crown Princess Mette Marit, Outerwear

Chanel Sheer Embellished Jacket in Black

Jul 27

Jul 27 Chanel Sheer Embellished Jacket in Black

Crown Princess Mette Marit, Outerwear

Derek Lam Double Breasted Crop Jacket in White

Jul 27

Jul 27 Derek Lam Double Breasted Crop Jacket in White

Crown Princess Mette Marit, Outerwear