What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Frederik and Queen Mary begin summer holiday in Gråsten

Jul 28, 2025

King Frederik and Queen Mary begin summer holiday in Gråsten

Jul 28, 2025

Jul 28, 2025

Latest Find

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Coster Copenhagen Jacquard Cargo Pants

Princess Laurentien, Bottoms

Coster Copenhagen Jacquard Cargo Pants

Princess Laurentien, Bottoms

Princess Laurentien, Bottoms

All in Outerwear

Paul Smith Wool Two-Button Blazer in Teal

Mar 9

Mar 9 Paul Smith Wool Two-Button Blazer in Teal

Queen Letizia, Outerwear

La Ligne Blackberry Cardigan

Mar 8

Mar 8 La Ligne Blackberry Cardigan

Meghan Markle, Outerwear

Acne Studios x Fjällräven Reversible Quilted Shell Hooded Down Jacket

Mar 8

Mar 8 Acne Studios x Fjällräven Reversible Quilted Shell Hooded Down Jacket

Crown Princess Victoria, Outerwear

Fjällräven Expedition Down Lite Jacket

Mar 8

Mar 8 Fjällräven Expedition Down Lite Jacket

Princess Estelle, Outerwear

CO Knit Cotton-Blend Cardigan

Mar 6

Mar 6 CO Knit Cotton-Blend Cardigan

Meghan Markle, Outerwear

Prada Virgin Wool Blazer

Mar 6

Mar 6 Prada Virgin Wool Blazer

Countess of Wessex, Outerwear

Uniqlo Seamless Down Long Coat

Mar 5

Mar 5 Uniqlo Seamless Down Long Coat

Crown Princess Mary, Outerwear

Andiata Traci Blazer in Chalk White

Mar 5

Mar 5 Andiata Traci Blazer in Chalk White

Crown Princess Mary, Outerwear, Crown Princess Victoria

Mango Buttoned Leather Jacket

Mar 5

Mar 5 Mango Buttoned Leather Jacket

Queen Letizia, Outerwear

Sandro Striped Suit Jacket in Black

Mar 4

Mar 4 Sandro Striped Suit Jacket in Black

Queen Letizia, Outerwear

Max Mara Onirica Coat

Mar 4

Mar 4 Max Mara Onirica Coat

Crown Princess Mary, Outerwear

Argent Double-Breasted Coat in Tweed

Mar 3

Mar 3 Argent Double-Breasted Coat in Tweed

Meghan Markle, Outerwear

Valentino HC Two-Tone Striped Jacket

Mar 2

Mar 2 Valentino HC Two-Tone Striped Jacket

Queen Sofia, Outerwear

Chanel Double-Breasted Checked Blazer

Mar 2

Mar 2 Chanel Double-Breasted Checked Blazer

Princess Caroline, Outerwear

Blazé Milano Alcanara Everynight Blazer in Navy

Mar 2

Mar 2 Blazé Milano Alcanara Everynight Blazer in Navy

Princess Caroline, Outerwear

Holzweiler Tableau Poncho

Mar 1

Mar 1 Holzweiler Tableau Poncho

Crown Princess Mette Marit, Queen Sonja, Outerwear

Róhe Embroidered Wool Jacket

Feb 28

Feb 28 Róhe Embroidered Wool Jacket

Crown Princess Mette Marit, Outerwear

Veronica Beard Izara Dickey Jacket

Feb 26

Feb 26 Veronica Beard Izara Dickey Jacket

Princess Marie, Outerwear

Ralph Lauren Collection Tweed and Suede Jacket

Feb 26

Feb 26 Ralph Lauren Collection Tweed and Suede Jacket

Duchess of Cambridge, Outerwear

Swix Trondheim Puffy Jacket in Orange

Feb 26

Feb 26 Swix Trondheim Puffy Jacket in Orange

Crown Princess Mette Marit, Outerwear, Queen Sonja