What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine attends World Childhood Foundation meeting

Nov 4, 2025

Princess Madeleine attends World Childhood Foundation meeting

Nov 4, 2025

Nov 4, 2025

Latest Find

Featured

Andiata Gytta Trousers in Dark Blue Pinstripe

Crown Princess Mary, Bottoms

Andiata Gytta Trousers in Dark Blue Pinstripe

Crown Princess Mary, Bottoms

Crown Princess Mary, Bottoms

All in Outerwear

Zara Linen Blazer with Rolled-Up Sleeves in Natural

May 21

May 21 Zara Linen Blazer with Rolled-Up Sleeves in Natural

Princess Stephanie, Outerwear

Alter Designs Appolo Trench Coat

May 21

May 21 Alter Designs Appolo Trench Coat

Pauline Ducruet, Outerwear

Andrew Gn Embroidered Coat

May 21

May 21 Andrew Gn Embroidered Coat

Queen Sonja, Outerwear

Theory Classic Staple Blazer in Blush

May 20

May 20 Theory Classic Staple Blazer in Blush

Countess of Wessex, Outerwear

Emporio Armani Icon Chevron Acetate-Blend Single-Breasted Blazer

May 19

May 19 Emporio Armani Icon Chevron Acetate-Blend Single-Breasted Blazer

HGD Stéphanie, Outerwear

Scapa Halifax Linen Jacket

May 18

May 18 Scapa Halifax Linen Jacket

HGD Stéphanie, Outerwear

Wool Rebel Tedd Pile Jacket in Navy

May 15

May 15 Wool Rebel Tedd Pile Jacket in Navy

Crown Princess Victoria, Outerwear

Alberta Ferretti Wool Long Coat

May 14

May 14 Alberta Ferretti Wool Long Coat

Crown Princess Mette Marit, Outerwear

Max Mara Chiffon Blazer in Hazelnut

May 14

May 14 Max Mara Chiffon Blazer in Hazelnut

Princess Charlene, Outerwear

Victoria Beckham Patch Pocket Jacket in Willow

May 13

May 13 Victoria Beckham Patch Pocket Jacket in Willow

Duchess of Cambridge, Outerwear

Sézane Chelsea Jacket in Mottled Beige

May 13

May 13 Sézane Chelsea Jacket in Mottled Beige

Queen Letizia, Outerwear

La Ligne Theodore Jacket

May 11

May 11 La Ligne Theodore Jacket

Meghan Markle, Outerwear

Mango Structured Suit Jacket

May 11

May 11 Mango Structured Suit Jacket

Queen Letizia, Outerwear

Paul & Joe Wool Blazer

May 10

May 10 Paul & Joe Wool Blazer

Princess Marie, Outerwear

Theory Classic Staple Blazer

May 8

May 8 Theory Classic Staple Blazer

Princess Marie, Outerwear

Theory Oaklane Trench Coat

May 8

May 8 Theory Oaklane Trench Coat

Countess of Wessex, Outerwear

J.Crew Perfect Raincoat in Olive

May 8

May 8 J.Crew Perfect Raincoat in Olive

Crown Princess Mette Marit, Outerwear

Weill Tailored Check Bouclé Jacket

May 8

May 8 Weill Tailored Check Bouclé Jacket

Queen Silvia, Outerwear

Hugo Boss Oreath Coat in Navy

May 6

May 6 Hugo Boss Oreath Coat in Navy

Crown Princess Mary, Outerwear

Hugo Boss Oreath Coat in White

May 6

May 6 Hugo Boss Oreath Coat in White

Crown Princess Mary, Outerwear