What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

August 26, 2026

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Princess Beatrice, Dresses

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

All in Outerwear

Jul 11

Jul 11 Burberry Wool Peacoat

Heaven

Queen Letizia, Outerwear

Jul 10

Jul 10 Zara Ruffled Knit Cardigan

Heaven

Marie Ducruet, Outerwear

Jul 4

Jul 4 Lafayette 148 Fringe-Trim Linen Jacket

Heaven

Crown Princess Mette Marit, Outerwear

Jun 30

Jun 30 Day Birger et Mikkelsen Hilare Blazer

Heaven

Princess Sofia, Outerwear

Jun 30

Jun 30 Weill Fancy Tweed Jacket

Heaven

Queen Silvia, Outerwear

Jun 29

Jun 29 Club Monaco Biker Jacket in White

Polka Popp

Princess Eugenie, Outerwear

Jun 28

Jun 28 Alter Designs Blaze Tencel Blazer

Heaven

Pauline Ducruet, Outerwear

Jun 25

Jun 25 Sézane Beryn Jacket in Ecru/Brown Stripes

Heaven

Queen Mathilde, Outerwear

Jun 24

Jun 24 IRO Rena Jacket

Sarah Williams

Princess Laurentien, Outerwear

Jun 24

Jun 24 Diane von Furstenberg Printed Blazer

Sarah Williams

Princess Mabel, Outerwear

Jun 24

Jun 24 Dries Van Noten Fitted Wool Blazer

Heaven

Queen Mathilde, Outerwear

Jun 23

Jun 23 Seraphine Kelly Blazer

Heaven

Princess Alexandra, Outerwear

Jun 22

Jun 22 Maliparmi Macro Maze Blazer

Sarah Williams

Princess Laurentien, Outerwear

Jun 21

Jun 21 Anelore & Le Rêve... Dreamland Kimono Jacket

Heaven

Princess Alexandra, Outerwear

Jun 19

Jun 19 Maria Westerlind Striped Blazer

Sarah Williams

Crown Princess Victoria, Outerwear

Jun 19

Jun 19 Escada Wool Trim Blazer

Sarah Williams

Countess of Wessex, Outerwear

Jun 19

Jun 19 By Malina Nilla Blazer

Heaven

Crown Princess Mette Marit, Outerwear

Jun 19

Jun 19 Helly Hansen Escape Utility Raincoat

Heaven

Princess Ingrid-Alexandra, Outerwear

Jun 18

Jun 18 Ralph Lauren Parker Linen Jacket in Lux Navy

Heaven

Meghan Markle, Outerwear

Jun 17

Jun 17 Balenciaga Pointed Collar Blazer

Heaven

Princess Ingrid-Alexandra, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 11 Burberry Wool Peacoat

Jul 10 Zara Ruffled Knit Cardigan

Jul 4 Lafayette 148 Fringe-Trim Linen Jacket

Jun 30 Day Birger et Mikkelsen Hilare Blazer

Jun 30 Weill Fancy Tweed Jacket

Jun 29 Club Monaco Biker Jacket in White

Jun 28 Alter Designs Blaze Tencel Blazer

Jun 25 Sézane Beryn Jacket in Ecru/Brown Stripes

Jun 24 IRO Rena Jacket

Jun 24 Diane von Furstenberg Printed Blazer

Jun 24 Dries Van Noten Fitted Wool Blazer

Jun 23 Seraphine Kelly Blazer

Jun 22 Maliparmi Macro Maze Blazer

Jun 21 Anelore & Le Rêve... Dreamland Kimono Jacket

Jun 19 Maria Westerlind Striped Blazer

Jun 19 Escada Wool Trim Blazer

Jun 19 By Malina Nilla Blazer

Jun 19 Helly Hansen Escape Utility Raincoat

Jun 18 Ralph Lauren Parker Linen Jacket in Lux Navy

Jun 17 Balenciaga Pointed Collar Blazer

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