What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine attends World Childhood Foundation meeting

Nov 4, 2025

Princess Madeleine attends World Childhood Foundation meeting

Nov 4, 2025

Nov 4, 2025

Latest Find

Featured

Brunello Cucinelli Alpaca and Wool Prince of Wales Blazer

Princess Charlene, Outerwear

Brunello Cucinelli Alpaca and Wool Prince of Wales Blazer

Princess Charlene, Outerwear

Princess Charlene, Outerwear

All in Outerwear

Sézane Betty Cardigan in Navy Crochet

Jul 14

Jul 14 Sézane Betty Cardigan in Navy Crochet

Princess Madeleine, Outerwear, Queen Letizia

DKNY Leather Brooch Front Jacket

Jul 11

Jul 11 DKNY Leather Brooch Front Jacket

Crown Princess Mette Marit, Outerwear, Princess Ingrid-Alexandra

Burberry Wool Peacoat

Jul 11

Jul 11 Burberry Wool Peacoat

Queen Letizia, Outerwear

Zara Ruffled Knit Cardigan

Jul 10

Jul 10 Zara Ruffled Knit Cardigan

Marie Ducruet, Outerwear

Lafayette 148 Fringe-Trim Linen Jacket

Jul 4

Jul 4 Lafayette 148 Fringe-Trim Linen Jacket

Crown Princess Mette Marit, Outerwear

Day Birger et Mikkelsen Hilare Blazer

Jun 30

Jun 30 Day Birger et Mikkelsen Hilare Blazer

Princess Sofia, Outerwear

Weill Fancy Tweed Jacket

Jun 30

Jun 30 Weill Fancy Tweed Jacket

Queen Silvia, Outerwear

Club Monaco Biker Jacket in White

Jun 29

Jun 29 Club Monaco Biker Jacket in White

Princess Eugenie, Outerwear

Alter Designs Blaze Tencel Blazer

Jun 28

Jun 28 Alter Designs Blaze Tencel Blazer

Pauline Ducruet, Outerwear

Sézane Beryn Jacket in Ecru/Brown Stripes

Jun 25

Jun 25 Sézane Beryn Jacket in Ecru/Brown Stripes

Queen Mathilde, Outerwear

IRO Rena Jacket

Jun 24

Jun 24 IRO Rena Jacket

Princess Laurentien, Outerwear

Diane von Furstenberg Printed Blazer

Jun 24

Jun 24 Diane von Furstenberg Printed Blazer

Princess Mabel, Outerwear

Dries Van Noten Fitted Wool Blazer

Jun 24

Jun 24 Dries Van Noten Fitted Wool Blazer

Queen Mathilde, Outerwear

Seraphine Kelly Blazer

Jun 23

Jun 23 Seraphine Kelly Blazer

Princess Alexandra, Outerwear

Maliparmi Macro Maze Blazer

Jun 22

Jun 22 Maliparmi Macro Maze Blazer

Princess Laurentien, Outerwear

Anelore & Le Rêve... Dreamland Kimono Jacket

Jun 21

Jun 21 Anelore & Le Rêve... Dreamland Kimono Jacket

Princess Alexandra, Outerwear

Maria Westerlind Striped Blazer

Jun 19

Jun 19 Maria Westerlind Striped Blazer

Crown Princess Victoria, Outerwear

Escada Wool Trim Blazer

Jun 19

Jun 19 Escada Wool Trim Blazer

Countess of Wessex, Outerwear

By Malina Nilla Blazer

Jun 19

Jun 19 By Malina Nilla Blazer

Crown Princess Mette Marit, Outerwear

Helly Hansen Escape Utility Raincoat

Jun 19

Jun 19 Helly Hansen Escape Utility Raincoat

Princess Ingrid-Alexandra, Outerwear