What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All in Outerwear

Equine America Ladies Sports Jacket in Navy

Jan 18

Jan 18 Equine America Ladies Sports Jacket in Navy

Zara Phillips, Outerwear

Claudie Pierlot Single-Breasted Blazer

Jan 17

Jan 17 Claudie Pierlot Single-Breasted Blazer

Infanta Sofia, Outerwear

Escada Printed Crop Jacket

Jan 16

Jan 16 Escada Printed Crop Jacket

Queen Sonja, Outerwear

Nina Ricci Pleated Belted Coat

Jan 16

Jan 16 Nina Ricci Pleated Belted Coat

Crown Princess Mette Marit, Outerwear

Alberta Ferretti Pleat Jacket

Jan 16

Jan 16 Alberta Ferretti Pleat Jacket

Crown Princess Mette Marit, Outerwear

The Fold Averill Jacket

Jan 16

Jan 16 The Fold Averill Jacket

HGD Stéphanie, Outerwear

Proenza Schouler Marcella Jacket

Jan 16

Jan 16 Proenza Schouler Marcella Jacket

Princess Madeleine, Outerwear

Joseph Amelot Jacket in White Pleat Jacquard

Jan 15

Jan 15 Joseph Amelot Jacket in White Pleat Jacquard

HGD Stéphanie, Outerwear

Prada Bow Detail Jacket in Beige

Jan 14

Jan 14 Prada Bow Detail Jacket in Beige

Crown Princess Mette Marit, Outerwear

Hugo Boss Juicylara 2 Blazer in Plum

Jan 14

Jan 14 Hugo Boss Juicylara 2 Blazer in Plum

Queen Letizia, Outerwear

Tretorn Arc Insulated Parka

Jan 13

Jan 13 Tretorn Arc Insulated Parka

Crown Princess Victoria, Outerwear

Asmar Equestrian Spruce Meadows 50th Anniversary Jacket

Jan 12

Jan 12 Asmar Equestrian Spruce Meadows 50th Anniversary Jacket

Countess of Wessex, Outerwear

Andiata Traci Blazer in Grey Herringbone

Jan 12

Jan 12 Andiata Traci Blazer in Grey Herringbone

Crown Princess Victoria, Outerwear

Prada Seam Detail Blazer in White

Jan 11

Jan 11 Prada Seam Detail Blazer in White

Crown Princess Mette Marit, Outerwear, Crown Princess Mary

Day Birger et Mikkelsen Embellished Coat in Pink

Jan 11

Jan 11 Day Birger et Mikkelsen Embellished Coat in Pink

Crown Princess Mette Marit, Outerwear

Chloé Scalloped Blazer

Jan 11

Jan 11 Chloé Scalloped Blazer

Crown Princess Mette Marit, Outerwear

Zara Hooded Water-Resistant Windproof Down Jacket

Jan 11

Jan 11 Zara Hooded Water-Resistant Windproof Down Jacket

Marie Ducruet, Outerwear

Prada Eyelet Detail Coat

Jan 11

Jan 11 Prada Eyelet Detail Coat

Crown Princess Mette Marit, Outerwear

Jan 11

Jan 11 Prada Logo Chest Pocket Jacket

Crown Princess Mette Marit, Outerwear

Massimo Rebecchi Beaded Trim Jacket

Jan 10

Jan 10 Massimo Rebecchi Beaded Trim Jacket

Crown Princess Mette Marit, Outerwear