What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Nov 7, 2025

King Philippe and Queen Mathilde attend King Baudouin Foundation's Antwerp Support Council Gala

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Beatrice Casiraghi, Dresses

Christian Dior Mid-Length Midi Dress in Red

Beatrice Casiraghi, Dresses

All in Princess Madeleine

Feb 24

Feb 24 Gucci Shearling Short Coat

Sarah Williams

Princess Madeleine, Outerwear

Feb 23

Feb 23 Ann Taylor Twisted Slingback Pumps

Sarah Williams

Princess Madeleine, Shoes

Feb 22

Feb 22 Pura Lopez Bow Pumps in Black

Sarah Williams

Crown Princess Victoria, Shoes, Princess Madeleine

Feb 12

Feb 12 Skultuna Glam Earrings

Heaven

Crown Princess Victoria, Accessories, Earrings, Princess Madeleine

Feb 12

Feb 12 Skultuna Relier Necklace

Heaven

Crown Princess Victoria, Accessories, Necklace, Princess Madeleine

Feb 4

Feb 4 Gianvito Rossi Leopard Glitter Pumps

Heaven

Crown Princess Mary, Shoes, Princess Madeleine

Jan 21

Jan 21 Paul & Joe Ramie Jacket

Sarah Williams

Princess Madeleine, Outerwear

Jan 21

Jan 21 Laurèl Beaded Belt Dress

Sarah Williams

Crown Princess Victoria, Dresses, Princess Madeleine

Jan 8

Jan 8 Tecnica Skandia Boots in Black

Sarah Williams

Queen Silvia, Princess Madeleine, Shoes

Dec 29

Dec 29 Renaud Pellegrino Satin Beaded Bag

Sarah Williams

Princess Madeleine, Bags

Dec 28

Dec 28 Gucci Suede Drawstring Hobo Bag

Sarah Williams

Princess Madeleine, Bags

Dec 28

Dec 28 Proenza Schouler Ps11 Chain Bag

Sarah Williams

Princess Madeleine, Bags

Dec 28

Dec 28 Yves Saint Laurent Muse Two Handbag

Sarah Williams

Princess Madeleine, Bags

Dec 28

Dec 28 Wilbur & Gussie Charlie Clutch in Purple Silk

Sarah Williams

Princess Madeleine, Bags

Dec 28

Dec 28 Lanvin Amalia Quilted Tote

Sarah Williams

Princess Madeleine, Bags

Dec 28

Dec 28 Karen Millen Lace Bag

Sarah Williams

Princess Madeleine, Bags

Dec 27

Dec 27 Zadig et Voltaire Rock Suede Bag

Sarah Williams

Princess Madeleine, Bags

Dec 27

Dec 27 Zara Combined Tote

Sarah Williams

Princess Madeleine, Bags

Dec 27

Dec 27 Valextra Envelope Clutch

Sarah Williams

Princess Madeleine, Bags

Dec 27

Dec 27 Zara Crossbody Bag with Feather Detail

Sarah Williams

Princess Madeleine, Bags

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 24 Gucci Shearling Short Coat

Feb 23 Ann Taylor Twisted Slingback Pumps

Feb 22 Pura Lopez Bow Pumps in Black

Feb 12 Skultuna Glam Earrings

Feb 12 Skultuna Relier Necklace

Feb 4 Gianvito Rossi Leopard Glitter Pumps

Jan 21 Paul & Joe Ramie Jacket

Jan 21 Laurèl Beaded Belt Dress

Jan 8 Tecnica Skandia Boots in Black

Dec 29 Renaud Pellegrino Satin Beaded Bag

Dec 28 Gucci Suede Drawstring Hobo Bag

Dec 28 Proenza Schouler Ps11 Chain Bag

Dec 28 Yves Saint Laurent Muse Two Handbag

Dec 28 Wilbur & Gussie Charlie Clutch in Purple Silk

Dec 28 Lanvin Amalia Quilted Tote

Dec 28 Karen Millen Lace Bag

Dec 27 Zadig et Voltaire Rock Suede Bag

Dec 27 Zara Combined Tote

Dec 27 Valextra Envelope Clutch

Dec 27 Zara Crossbody Bag with Feather Detail

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