What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Harald and Queen Sonja attend service at Sjømannskirken in London

Nov 16, 2025

King Harald and Queen Sonja attend service at Sjømannskirken in London

Nov 16, 2025

Nov 16, 2025

Latest Find

Featured

Lexy London Eliza Dress in Multi

Countess of Wessex, Dresses

Lexy London Eliza Dress in Multi

Countess of Wessex, Dresses

Countess of Wessex, Dresses

Sophie by Sophie Diamond Heart Bracelet

Oct 26

Oct 26 Sophie by Sophie Diamond Heart Bracelet

Crown Princess Victoria, Accessories, Bracelet

Sophie by Sophie Large Enamel Bangle in Orange

Oct 26

Oct 26 Sophie by Sophie Large Enamel Bangle in Orange

Crown Princess Victoria, Accessories, Bracelet

Sophie by Sophie Min Stora Dag Bracelet

Oct 26

Oct 26 Sophie by Sophie Min Stora Dag Bracelet

Crown Princess Victoria, Accessories, Bracelet, Princess Madeleine

Sophie by Sophie Screw Bangle

Oct 26

Oct 26 Sophie by Sophie Screw Bangle

Crown Princess Victoria, Bracelet, Accessories

Sophie by Sophie Briolette Chain Earrings

Oct 26

Oct 26 Sophie by Sophie Briolette Chain Earrings

Crown Princess Victoria, Accessories, Earrings

Sophie by Sophie Hoops Plated L Earrings in Silver

Oct 26

Oct 26 Sophie by Sophie Hoops Plated L Earrings in Silver

Princess Sofia, Accessories, Earrings

Zara High Block Heeled Over-the-Knee Boots

Oct 26

Oct 26 Zara High Block Heeled Over-the-Knee Boots

Princess Sofia, Shoes

Max Mara Wool Long Sleeve Cardigan

Oct 25

Oct 25 Max Mara Wool Long Sleeve Cardigan

Outerwear, Crown Princess Mette Marit

Marc Jacobs Wool Knee-Length Coat in Black

Oct 25

Oct 25 Marc Jacobs Wool Knee-Length Coat in Black

Outerwear, Crown Princess Mette Marit

Valentino Tweed Long Coat in Pink

Oct 25

Oct 25 Valentino Tweed Long Coat in Pink

Outerwear, Crown Princess Mette Marit

Vargas Goteo Manta Kiss Stack Ring in 18k Gold

Oct 25

Oct 25 Vargas Goteo Manta Kiss Stack Ring in 18k Gold

Meghan Markle, Accessories, Rings

Vargas Goteo Bow Knot Ring in Gold

Oct 25

Oct 25 Vargas Goteo Bow Knot Ring in Gold

Meghan Markle, Accessories, Rings

Sarah Flint Perfect Pump 100 in Cabernet Suede

Oct 25

Oct 25 Sarah Flint Perfect Pump 100 in Cabernet Suede

Joseph V Neck Cashair Knit Sweater in Garnet Red

Oct 25

Oct 25 Joseph V Neck Cashair Knit Sweater in Garnet Red

Meghan Markle, Tops

Daniele Tortora Dorotea Ankle Boots in Black

Oct 24

Oct 24 Daniele Tortora Dorotea Ankle Boots in Black

Princess Sofia, Shoes

Andiata Dianna Blazer in Beige

Oct 24

Oct 24 Andiata Dianna Blazer in Beige

Outerwear, Princess Sofia

Hugo Boss Comara Coat in Navy

Oct 24

Oct 24 Hugo Boss Comara Coat in Navy

Princess Sofia, Outerwear

Erdem Agnes Floral Gown in White

Oct 24

Oct 24 Erdem Agnes Floral Gown in White

Crown Princess Mary, Gowns

Massimo Dutti Confetti Print Shirt Dress

Oct 24

Oct 24 Massimo Dutti Confetti Print Shirt Dress

Queen Letizia, Dresses

Carolina Herrera Embroidered Silk Sleeve Blouse in White

Oct 24

Oct 24 Carolina Herrera Embroidered Silk Sleeve Blouse in White

Queen Letizia, Tops