What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Ericsson

Apr 15, 2024

Crown Princess Victoria and Prince Daniel visit Ericsson

Apr 15, 2024

Apr 15, 2024

Latest Find

Featured

Giorgio Armani Patent Evening Clutch

Bags, Grand Duchess Maria Teresa

Giorgio Armani Patent Evening Clutch

Bags, Grand Duchess Maria Teresa

Bags, Grand Duchess Maria Teresa

2nd Day Birger et Mikkelsen

2nd Day Birger et Mikkelsen Oversized Blazer in Grey.jpg

x Stella McCartney

x Stella McCartney

x Stella McCartney

x Stella McCartney

Alberta Ferretti

Cream

Animo Lud Competition Jacket in Blu Navy.jpg

Animo Lageo Tailcoat in Navy.jpg

ASOS Maternity Parka with Detachable Faux Fur Lining.jpg

Babes with Babies

Bastyan Cocoon Coat in Charcoal.jpg

Burberry Prorsum

Claire Mischevani

Cheltenham 2018 - Day 2

Cheltenham 2018 - Day 2

Cheltenham 2018 - Day 4

Cheltenham 2018 - Day 4

Bespoke

Claire Mischevani Finola Coat in Purple.png

Claudia Sträter

Screenshot 2023-08-12 at 7.10.55 PM.png

Club Monaco

Club Monaco Slim Tailored Coat in Black and Navy.jpg

D.Efect

Cheltenham Festival 2012

Cheltenham Festival 2012

DAY Birger et Mikkelsen

Escada Collarless Car Coat in Grey.jpg

Fairfax & Favor

Fairfax & Favor The Frances Trench Coat in Khaki Suede.jpg

Frame Femme Linen-Blend Blazer in Bright Peridot.jpg

French Connection

French Connection Arnas Military Coat.jpg

ODgyNDZDQjdGMjkzNDZGQTZFQzc6MGY4ZDczZTYzMWYwMGIyOTZmMzc4MTZhMWVjNTYwMmM6Ojo6OjA=.jpg

goat-green-multi-astoria-wool-blend-tweed-coat-green-product-2-565052853-normal.jpeg

Goat Redgrave Coat in Neutral.jpg

Grenfell+Cloth+Cape+in+Green.jpg

Gucci Bonded Linen Multi-stich Trench Coat in Red.jpg

Guinea London

Guinea London Wilton Coat in Charcoal Wool.jpg

Guinea London The York Coat in Navy Herringbone Wool.jpg

Guinea London Wilton Coat in Navy Wool.png

Guinea London Bea Boucle Coat.png

Guinea London Athina Coat in Green Velvet.jpg

Hobbs Ginnie Wool Coat in Chocolate.jpg

Hobbs Edeline Wool Coat With Faux Fur Collar in Wine.png

Holland Cooper

Holland Cooper Classic Cape in Dogtooth Print.jpg

Holland Cooper Classic Cape in Graphite with Leather Trim.jpg

Holland Cooper Classic Cape in Stone Herringbone.jpg

Holland Cooper Regency Coat in Soft Black.jpg

Hoss Intropia

Kami Organic

Kami Organic Wool and Leather Jacket.jpg

Karen Millen

Karen Millen Elegant Crepe Coat.jpg

Karen Millen Double-Breasted Military Coat.jpg

Karen Millen Wool Check Trench Coat.jpg

Cheltenham Festival 2022 - Day 1

Cheltenham Festival 2022 - Day 1

Karen Millen Italian Virgin Wool Investment Notch Neck Coat in Teal.jpeg

Karen Millen Italian Manteco Wool Blend Cape Sleeve Belted Coat in Navy.jpg

Katherine Hooker

Katherine Hooker Contrast Coat.jpg

Screen Shot 2021-04-18 at 5.50.47 PM.png

Lalage Beaumont

Aintree Festival 2022

Aintree Festival 2022

Laura Green London

Laura Green The Antonia Coat in Houndstooth Print.jpg

Cheltenham Festival 2022 - Day 2

Cheltenham Festival 2022 - Day 2

Laura Green London The Bella Coat.jpg

Platinum Jubilee 2022

Platinum Jubilee 2022

Laura Green London Charlotte Coat.jpg

Laura Green London Neave Coat in Green.jpg

LK Bennett Christie Herringbone Dress Coat in Black White.jpg

LK Bennett Lottie Prince Of Wales Check Coat in Black & White.jpg

Mackage Kaz Mixed-Media Down Jacket with Removable Hood.jpg

Maje Grako Coat in Houndstooth.jpg

Mango Buttons Tweed Blazer in Green.jpg

Me+Em Italian Wool Swing Pea Coat in Khaki.png

ME and EM Tux Longline Blazer in Pearl.jpg

Monsoon Keryn Wrap Collar Belted Coat in Teal.jpg

Monsoon Ruby Coat in Green.jpg

Monsoon Rosalee PU Tipped Coat in Blue.jpg

Moschino Cheap & Chic

Musto Derby BR2 Show Jacket.jpg

Musto Corsica BR1 Waterproof Jacket in Blue ith Red Trim.jpg

Musto Portimao Lightweight Parka in Navy.jpg

Musto Yard Jacket.jpg

Musto Corsica Primaloft Vest in Navy II.jpg

Musto Action Primaloft Gilet in True Navy.jpg

Musto Sardinia Long Rain Jacket in 597 Navy.jpg

Musto Ladies Essential Softshell Gilet in Navy.jpg

Musto Arena BR2 Ladies Waterproof Jacket in Atlantic Blue.jpg

Musto Women's Corsica Jacket 2.0 in 598 True Navy.jpg

Orla Kiely Wool Coat with Contrast Stitching.jpg

Orla Kiely Wool Car Coat with Removable Fur Collar in Burgundy.jpg

Paul & Joe Melina Coat.jpg

Paul & Joe Sister

Paul & Joe Sister Bow Coat in Cream.jpg

Paul Costelloe

Will/Kate wedding

Will/Kate wedding

No Image Avaliable.jpg

Paul Costelloe Double-Breasted Wool Coat.jpg

Paul Costelloe Double-Breasted Military Coat in Red.jpg

Penfield Chinook Packable Tech Down Jacket in NavyRed.jpg

Philosophy di Alberta Ferretti Button-Front Belted Wool Coat.jpg

Pip Howeson

Screen Shot 2019-03-17 at 2.36.23 PM.png

Screen Shot 2019-03-17 at 2.41.23 PM.png

Cheltenham Festival 2020

Cheltenham Festival 2020

Rab Alpine Jacket in BlueGrey.jpg

Ralph Lauren

Ralph Lauren Clifton A-Line Coat in Black.png

Rebecca Vallance

Rebecca Vallance Dustin Houndstooth Belted Coat.jpg

Really Wild

Really Wild Tweed Trench Coat in Moss Blue.jpg

Capture d’écran 2021-12-08 à 18.27.33.png

Reiss Tor Coat in Relaxed Wool Blend Green.jpg

Roberto Cavalli

No Image Avaliable.jpg

Sandro Mady Blazer.jpeg

Easter Sunday 2018

Easter Sunday 2018

Sonia Rykiel

Stella McCartney

Stewart Palvin

Suwha

Ted Baker

The Andamane

The Andamane Guia Blazer in Green.jpg

The Fold London

The Fold Finchley Coat in Indigo Herringbone Wool.jpg

The Fold Finchley Coat in Plum Herringbone Wool.jpg

The Pretty Dress Company

The Pretty Dress Company Ingrid Swing Coat in Raspberry.jpg

Veronica Beard

Veronica Beard Lonny Stretch-Linen Dickey Jacket in Heathered Vapor.jpg

Veronica Beard Wilshire Houndstooth Dickey Jacket in Blue Multi.jpg

Veronica Beard Ellette Pinstriped Dickey Jacket in Navy.jpg

Voyage Passion

Weekend Max Mara

Weekend Max Mara Struzzo Coat in Avio.jpg

WtR City Felted Wool A-Line Coat in Black.jpg