What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

August 26, 2026

Latest Find

Featured

Princess Madeleine, Shoes

Zara Heeled Shoes with Metallic Buckle

Princess Madeleine, Shoes

All tagged 13Nov18

Jun 13

Jun 13 Ralph Lauren Maya Plaid Wrap Skirt

Heaven

Crown Princess Mary, Bottoms

Aug 5

Aug 5 Christine Hvelplund Symmetry Ring

Heaven

Princess Marie, Accessories, Rings

Dec 24

Dec 24 Prada Platform Suede Boots in Black

Heaven

Crown Princess Mary, Shoes

Mar 31

Mar 31 Burberry Wool Belted Coat in Green

Heaven

Crown Princess Mary, Outerwear

Jan 9

Jan 9 Emilia Wickstead Blueberry Dress

Sarah Williams

Countess of Wessex, Dresses

Nov 14

Nov 14 TOUS Beaded Waterfall Earrings

Heaven

Queen Letizia, Accessories, Earrings

Oct 15

Oct 15 Hugo Boss Anandas Double-Breasted Wool Blazer in Grey

Heaven

Queen Letizia, Outerwear

Jul 22

Jul 22 Carolina Herrera Bimba Quilted Clutch in Burgundy

Heaven

Queen Letizia, Bags

Jan 31

Jan 31 Lodi Sara Ombre Patent Leather Pumps in Burgundy and Black

Heaven

Queen Letizia, Shoes

Jan 15

Jan 15 Magrit Ivonne Pumps in Rust Red Suede Leather

Heaven

Queen Letizia, Shoes

Dec 26

Dec 26 Zetterberg Couture Adele Top

Sarah Williams

Princess Sofia, Tops

Dec 26

Dec 26 Zetterberg Couture Adele Lace Skirt

Sarah Williams

Princess Sofia, Bottoms

Dec 3

Dec 3 Christian Louboutin Vanite Clutch in Silver

Sarah Williams

Princess Sofia, Bags

Nov 30

Nov 30 Hugo Boss Darera Sheath Dress

Sarah Williams

Princess Sofia, Dresses

Oct 29

Oct 29 Zara Spade Print Dress

Polka Popp

Princess Beatrice, Dresses, Princess Marie

Oct 8

Oct 8 Christine Hvelplund Diamond Drop Earrings

Heaven

Princess Marie, Earrings, Accessories

Sep 24

Sep 24 By Malina Ginger Dress

Sarah Williams

Crown Princess Victoria, Dresses

Sep 2

Sep 2 Jimmy Choo Cloud Box Clutch in Black Satin

Sarah Williams

Princess Sofia, Bags

Sep 1

Sep 1 Bottega Veneta Intrecciato Knot Clutch in Light Blue Silk

Sarah Williams

Crown Princess Victoria, Bags, Princess Estelle

Aug 31

Aug 31 Gianvito Rossi Gianvito 105 Pumps in Blush Patent Leather

Heaven

Crown Princess Victoria, Shoes, Crown Princess Mary

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 13 Ralph Lauren Maya Plaid Wrap Skirt

Aug 5 Christine Hvelplund Symmetry Ring

Dec 24 Prada Platform Suede Boots in Black

Mar 31 Burberry Wool Belted Coat in Green

Jan 9 Emilia Wickstead Blueberry Dress

Nov 14 TOUS Beaded Waterfall Earrings

Oct 15 Hugo Boss Anandas Double-Breasted Wool Blazer in Grey

Jul 22 Carolina Herrera Bimba Quilted Clutch in Burgundy

Jan 31 Lodi Sara Ombre Patent Leather Pumps in Burgundy and Black

Jan 15 Magrit Ivonne Pumps in Rust Red Suede Leather

Dec 26 Zetterberg Couture Adele Top

Dec 26 Zetterberg Couture Adele Lace Skirt

Dec 3 Christian Louboutin Vanite Clutch in Silver

Nov 30 Hugo Boss Darera Sheath Dress

Oct 29 Zara Spade Print Dress

Oct 8 Christine Hvelplund Diamond Drop Earrings

Sep 24 By Malina Ginger Dress

Sep 2 Jimmy Choo Cloud Box Clutch in Black Satin

Sep 1 Bottega Veneta Intrecciato Knot Clutch in Light Blue Silk

Aug 31 Gianvito Rossi Gianvito 105 Pumps in Blush Patent Leather

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