What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

August 28, 2026

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Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

All tagged 30Apr05

Jun 24

Jun 24 Diane von Furstenberg Printed Blazer

Sarah Williams

Princess Mabel, Outerwear

Jun 24

Jun 24 Diane von Furstenberg Printed Skirt

Sarah Williams

Princess Mabel, Bottoms

Nov 30

Nov 30 Pedro Garcia D'Orsay Buckle Pumps

Sarah Williams

Crown Princess Victoria, Shoes

May 13

May 13 Zara Off-White Peacoat

Sarah Williams

Princess Madeleine, Outerwear

Dec 28

Dec 28 Karen Millen Lace Bag

Sarah Williams

Princess Madeleine, Bags

Oct 17

Oct 17 Viktor & Rolf Ribbon Print Satin Dress

Sarah Williams

Princess Mabel, Dresses

Feb 9

Feb 9 Efva Attling Angels Necklace in Silver

Sarah Williams

Crown Princess Victoria, Accessories, Necklace

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 24 Diane von Furstenberg Printed Blazer

Jun 24 Diane von Furstenberg Printed Skirt

Nov 30 Pedro Garcia D'Orsay Buckle Pumps

May 13 Zara Off-White Peacoat

Dec 28 Karen Millen Lace Bag

Oct 17 Viktor & Rolf Ribbon Print Satin Dress

Feb 9 Efva Attling Angels Necklace in Silver

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