What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Members of the British Royal Family attend Order of the Garter Service

June 15, 2026

Members of the British Royal Family attend Order of the Garter Service

June 15, 2026

June 15, 2026

Latest Find

Featured

Suzannah Gabriella Dress in Larkspur White

Countess of Wessex, Dresses

Suzannah Gabriella Dress in Larkspur White

Countess of Wessex, Dresses

Countess of Wessex, Dresses

All in Countess of Wessex

Soler California Shirt in Silk Palmera Print

May 16

May 16 Soler California Shirt in Silk Palmera Print

Countess of Wessex, Tops

Soler Dede Trousers in Baby Blue Corduroy

May 16

May 16 Soler Dede Trousers in Baby Blue Corduroy

Countess of Wessex, Bottoms

Soler Lena Corduroy Jacket

May 16

May 16 Soler Lena Corduroy Jacket

Countess of Wessex, Outerwear

Soler Alma Corduroy Skirt

May 16

May 16 Soler Alma Corduroy Skirt

Countess of Wessex

Penelope Chilvers Goldie Embroidered Cowboy Boots

May 16

May 16 Penelope Chilvers Goldie Embroidered Cowboy Boots

Countess of Wessex, Shoes

Paige Anessa Trousers in Dark Brushed Olive Corduroy

May 15

May 15 Paige Anessa Trousers in Dark Brushed Olive Corduroy

Countess of Wessex, Bottoms

Johnstons of Elgin Ives Chevron Border Scarf

May 15

May 15 Johnstons of Elgin Ives Chevron Border Scarf

Countess of Wessex, Accessories

Rydale Knapton Riding Coat

May 15

May 15 Rydale Knapton Riding Coat

Countess of Wessex, Outerwear

Lexy London Bella Blouse in White

May 15

May 15 Lexy London Bella Blouse in White

Countess of Wessex, Tops

Lexy London Amy Blouse in Blue Flower Lace

May 15

May 15 Lexy London Amy Blouse in Blue Flower Lace

Countess of Wessex, Tops

Yalea Carolina Sunglasses

May 15

May 15 Yalea Carolina Sunglasses

Countess of Wessex, Accessories, Sunglasses

ME and EM Heritage Fitted Woven Jacket

May 14

May 14 ME and EM Heritage Fitted Woven Jacket

Countess of Wessex, Outerwear

Sophie Habsburg Anif Shirt

May 12

May 12 Sophie Habsburg Anif Shirt

Countess of Wessex, Tops

Palmer//Harding Contour Dress

May 12

May 12 Palmer//Harding Contour Dress

Countess of Wessex, Dresses

Max Mara Riom Blazer

May 10

May 10 Max Mara Riom Blazer

Countess of Wessex, Outerwear

Loewe 6041D Watch

May 9

May 9 Loewe 6041D Watch

Countess of Wessex, Accessories, Watches

MATELIER Cardamomo Dress

May 6

May 6 MATELIER Cardamomo Dress

Countess of Wessex, Dresses

Valextra Brera Crossbody Medium Bag

May 5

May 5 Valextra Brera Crossbody Medium Bag

Countess of Wessex, Bags

Penelope Chilvers Mary Jane Suede Espadrilles in Sand

Apr 30

Apr 30 Penelope Chilvers Mary Jane Suede Espadrilles in Sand

Countess of Wessex, Shoes

Gabriela Hearst Galway Maxi Shirtdress in Ivory Multi

Apr 21

Apr 21 Gabriela Hearst Galway Maxi Shirtdress in Ivory Multi

Countess of Wessex, Dresses