What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2025 Stockholm Junior Water Prize ceremony

Aug 26, 2025

Crown Princess Victoria attends 2025 Stockholm Junior Water Prize ceremony

Aug 26, 2025

Aug 26, 2025

Latest Find

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Aspinal of London Large Essential Flat Pouch in Green Croc

Crown Princess Mette Marit, Bags

Aspinal of London Large Essential Flat Pouch in Green Croc

Crown Princess Mette Marit, Bags

Crown Princess Mette Marit, Bags

All in Crown Princess Mary

Dulong Fine Jewelry Aquamarine Stud Earrings

May 27

May 27 Dulong Fine Jewelry Aquamarine Stud Earrings

Crown Princess Mary, Accessories, Earrings, Princess Isabella

Jerome Dreyfuss Léon M Bag in Khaki

May 25

May 25 Jerome Dreyfuss Léon M Bag in Khaki

Crown Princess Mary, Bags

Christian Dior Vintage Gold Necklace

May 22

May 22 Christian Dior Vintage Gold Necklace

Crown Princess Mary, Queen Sonja, Accessories, Necklace

Hugo Boss Oreath Coat in Navy

May 6

May 6 Hugo Boss Oreath Coat in Navy

Crown Princess Mary, Outerwear

Hugo Boss Oreath Coat in White

May 6

May 6 Hugo Boss Oreath Coat in White

Crown Princess Mary, Outerwear

Max Mara Micio Jacket in Pink

May 6

May 6 Max Mara Micio Jacket in Pink

Crown Princess Mary, Outerwear, Crown Princess Mette Marit

Gianvito Rossi Rolling Boots in Burgundy Suede

May 4

May 4 Gianvito Rossi Rolling Boots in Burgundy Suede

Crown Princess Mary, Shoes

Soeren Le Schmidt Wrap Dress in Dark Blue

May 4

May 4 Soeren Le Schmidt Wrap Dress in Dark Blue

Crown Princess Mary, Dresses

Katrin Cecilia Jacobsen Pleated Veiled Headband in Navy

May 4

May 4 Katrin Cecilia Jacobsen Pleated Veiled Headband in Navy

Crown Princess Mary, Hats

Zimmermann Wool-Blend Wide-Leg Trousers

May 2

May 2 Zimmermann Wool-Blend Wide-Leg Trousers

Crown Princess Mary, Bottoms

Zimmermann Dancer Ruffle Blouse

May 2

May 2 Zimmermann Dancer Ruffle Blouse

Crown Princess Mary, Tops

Prada Elbow-Sleeve Blouse

Apr 30

Apr 30 Prada Elbow-Sleeve Blouse

Crown Princess Mary, Tops

Andiata Kity Skirt in Black

Apr 26

Apr 26 Andiata Kity Skirt in Black

Crown Princess Mary, Bottoms

Andiata Madie Blazer in Black

Apr 26

Apr 26 Andiata Madie Blazer in Black

Crown Princess Mary, Outerwear

Gucci Eyewear Cat-Eye Glasses

Apr 24

Apr 24 Gucci Eyewear Cat-Eye Glasses

Crown Princess Mary, Accessories, Sunglasses

The Fold Adelaide Trousers in Plum

Apr 24

Apr 24 The Fold Adelaide Trousers in Plum

Crown Princess Mary, Bottoms

Harris Wharf London Long Double-Breasted Coat in Cream

Apr 20

Apr 20 Harris Wharf London Long Double-Breasted Coat in Cream

Crown Princess Mary, Outerwear

Georg Jensen Daisy Brooch in Silver

Apr 11

Apr 11 Georg Jensen Daisy Brooch in Silver

Crown Princess Mary, Accessories, Brooches, Princess Josephine, Princess Isabella

Harris Wharf London Crinkle Top

Apr 11

Apr 11 Harris Wharf London Crinkle Top

Princess Josephine, Tops, Crown Princess Mary

Fjällräven Stina Trousers

Apr 6

Apr 6 Fjällräven Stina Trousers

Crown Princess Mary, Bottoms