What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

British Royal Family attends 2025 Festival of Remembrance

Nov 8, 2025

British Royal Family attends 2025 Festival of Remembrance

Nov 8, 2025

Nov 8, 2025

Latest Find

Featured

Anine Bing Lydia Jacket in Blue/Red Tweed

Princess Madeleine, Outerwear

Anine Bing Lydia Jacket in Blue/Red Tweed

Princess Madeleine, Outerwear

Princess Madeleine, Outerwear

All in Crown Princess Victoria

Christian Dior Patent Leather Bag

Sep 21

Sep 21 Christian Dior Patent Leather Bag

Queen Silvia, Bags, Crown Princess Victoria

Andiata Araja Cashmere Cape

Sep 14

Sep 14 Andiata Araja Cashmere Cape

Crown Princess Victoria, Outerwear

Uniqlo x Sweden Athlete Collection AIRism Team Sweden T-Shirt

Sep 7

Sep 7 Uniqlo x Sweden Athlete Collection AIRism Team Sweden T-Shirt

Crown Princess Victoria, Princess Estelle, Tops

Bernadotte & Kylberg Silk Scarf in Carbon

Sep 6

Sep 6 Bernadotte & Kylberg Silk Scarf in Carbon

Crown Princess Victoria, Accessories

Uniqlo x Sweden Athlete Collection DRY-EX T-Shirt in Yellow

Sep 6

Sep 6 Uniqlo x Sweden Athlete Collection DRY-EX T-Shirt in Yellow

Crown Princess Victoria, Tops, Princess Estelle

Alberto Biani Wool Coat

Sep 2

Sep 2 Alberto Biani Wool Coat

Crown Princess Victoria, Outerwear

Tara Jarmon Sleeveless Scoop Neck Top

Aug 30

Aug 30 Tara Jarmon Sleeveless Scoop Neck Top

Crown Princess Victoria, Tops

Armani Collezioni Fuchsia Ruffled Dress

Aug 26

Aug 26 Armani Collezioni Fuchsia Ruffled Dress

Crown Princess Victoria, Dresses

Andiata Nicci Linen Shirt in Mediterranean Blue

Aug 22

Aug 22 Andiata Nicci Linen Shirt in Mediterranean Blue

Crown Princess Victoria, Tops

Haglöfs Chilly Softshell Trousers

Aug 22

Aug 22 Haglöfs Chilly Softshell Trousers

Crown Princess Victoria, Bottoms

Alberto Biani Pleated Button Down Blouse

Aug 21

Aug 21 Alberto Biani Pleated Button Down Blouse

Crown Princess Victoria, Tops

Sportmax Silk Kimono Shirt

Aug 21

Aug 21 Sportmax Silk Kimono Shirt

Crown Princess Victoria, Tops

Natan Silk Draped Collar Dress

Aug 7

Aug 7 Natan Silk Draped Collar Dress

Crown Princess Victoria, Dresses

Elie Tahari Claudine Blouse in Gold

Aug 4

Aug 4 Elie Tahari Claudine Blouse in Gold

Crown Princess Victoria, Tops

BCBGMaxAzria Floral Printed Gown

Jul 24

Jul 24 BCBGMaxAzria Floral Printed Gown

Crown Princess Victoria, Gowns

Edblad Mom Ring in Vanilla Steel

Jul 15

Jul 15 Edblad Mom Ring in Vanilla Steel

Crown Princess Victoria, Rings, Accessories

Rare Jewelry Heart Bracelet

Jul 14

Jul 14 Rare Jewelry Heart Bracelet

Crown Princess Victoria, Bracelet, Accessories

Saloni Riya B Dress in Zinnia Grove

Jul 14

Jul 14 Saloni Riya B Dress in Zinnia Grove

Crown Princess Victoria, Dresses

Alexandré de Paris Vendome Clip in Creme

Jul 11

Jul 11 Alexandré de Paris Vendome Clip in Creme

Crown Princess Victoria, Hats

Falconeri Half-Sleeve V-Neck Shrug in Natural

Jul 11

Jul 11 Falconeri Half-Sleeve V-Neck Shrug in Natural

Crown Princess Victoria, Outerwear