What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Princess Madeleine visits Gröna Lund with Min Stora Dag

Sep 7, 2025

Princess Madeleine visits Gröna Lund with Min Stora Dag

Sep 7, 2025

Sep 7, 2025

Latest Find

Featured

Max Mara Pleated Dress

Queen Letizia, Dresses

Max Mara Pleated Dress

Queen Letizia, Dresses

Queen Letizia, Dresses

Alexander McQueen Selvedge Draped Vest

May 6

May 6 Alexander McQueen Selvedge Draped Vest

Outerwear, Grand Duchess Maria Teresa

Olympia Le-Tan In Search Of Lost Time Proust Book Clutch

May 6

May 6 Olympia Le-Tan In Search Of Lost Time Proust Book Clutch

Crown Princess Marie Chantal, Bags

Valentino Garavani Stud-Detail Pointed-Toe Pumps

May 6

May 6 Valentino Garavani Stud-Detail Pointed-Toe Pumps

Princess Charlene, Shoes

Suzannah x Rachel Levy Kumiko Iris Silk Dress

May 6

May 6 Suzannah x Rachel Levy Kumiko Iris Silk Dress

Lady Louise Windsor, Dresses

Susan Szatmary Port Doré Clutch in Blue Snakeskin

May 6

May 6 Susan Szatmary Port Doré Clutch in Blue Snakeskin

Crown Princess Victoria, Bags

Carolina Herrera Scala Insignia Clutch in Pink

May 6

May 6 Carolina Herrera Scala Insignia Clutch in Pink

Queen Letizia, Bags

Philip Treacy OC 928 Hat in White

May 6

May 6 Philip Treacy OC 928 Hat in White

Queen Mathilde, Hats

Philip Treacy OC 948 Hat in Light Blue

May 6

May 6 Philip Treacy OC 948 Hat in Light Blue

Crown Princess Marie Chantal, Hats

Balel Oversized Dome Hat

May 6

May 6 Balel Oversized Dome Hat

Queen Letizia, Hats

Olympia Le-Tan Les Etolies Clutch

May 6

May 6 Olympia Le-Tan Les Etolies Clutch

Bags, Crown Princess Marie Chantal

ENVELOPE1976 Lembongan Midi Skirt

May 5

May 5 ENVELOPE1976 Lembongan Midi Skirt

Crown Princess Mette Marit, Bottoms

Asceno Lyon Dress in Mulberry Velvet

May 5

May 5 Asceno Lyon Dress in Mulberry Velvet

Princess Eugenie, Dresses

Asceno Athens Robe in Mulberry Velvet

May 5

May 5 Asceno Athens Robe in Mulberry Velvet

Princess Eugenie, Outerwear

Tanner Krolle Mini Annabel Vanity Case in Black

May 5

May 5 Tanner Krolle Mini Annabel Vanity Case in Black

Princess Eugenie, Bags

Erdem Roisin Floral-Print Dress in Purple

May 5

May 5 Erdem Roisin Floral-Print Dress in Purple

Countess of Wessex, Dresses

Beulah London Yahvi Midi Dress in Cream

May 5

May 5 Beulah London Yahvi Midi Dress in Cream

Countess of Wessex, Dresses

Prada CrissCross Sandals in Nude

May 5

May 5 Prada CrissCross Sandals in Nude

Countess of Wessex, Shoes

Etro Floral Print V-Neck Midi Dress in Black

May 5

May 5 Etro Floral Print V-Neck Midi Dress in Black

Crown Princess Mary, Dresses

MaxMara Fosca Taffeta Dress

May 5

May 5 MaxMara Fosca Taffeta Dress

Queen Anne Marie, Dresses

Aquazzura Uptown 105 Pumps

May 5

May 5 Aquazzura Uptown 105 Pumps

Princess Elisabeth, Shoes