What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf's 80th Birthday Celebrations - Gala Dinner

Apr 30, 2026

King Carl Gustaf's 80th Birthday Celebrations - Gala Dinner

Apr 30, 2026

Apr 30, 2026

Latest Find

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Handsome Stockholm Essentials Unlined Gloves

Princess Sofia, Accessories

Handsome Stockholm Essentials Unlined Gloves

Princess Sofia, Accessories

Princess Sofia, Accessories

Chanel Embellished Tweed Wedges

Aug 5

Aug 5 Chanel Embellished Tweed Wedges

Princess Alexandra Monaco, Shoes

Loewe Macro Mini Amazona Bag in Red Patent Leather

Aug 4

Aug 4 Loewe Macro Mini Amazona Bag in Red Patent Leather

Queen Sofia, Bags

Sézane Isabelle Bag in Blue

Aug 4

Aug 4 Sézane Isabelle Bag in Blue

Princess Leonor, Bags

Elie Tahari Claudine Blouse in Gold

Aug 4

Aug 4 Elie Tahari Claudine Blouse in Gold

Crown Princess Victoria, Tops

Vero Moda Denmark OL Top in Red

Aug 4

Aug 4 Vero Moda Denmark OL Top in Red

Princess Benedikte, Tops

Ralph Lauren Collection Adrien Linen-Blend Shirt

Aug 4

Aug 4 Ralph Lauren Collection Adrien Linen-Blend Shirt

Meghan Markle, Tops

Ralph Lauren Collection Evanne Linen-Blend Trousers

Aug 4

Aug 4 Ralph Lauren Collection Evanne Linen-Blend Trousers

Meghan Markle, Bottoms

Brandy Melville Christy Zip Hoodie

Aug 4

Aug 4 Brandy Melville Christy Zip Hoodie

Princess Athena, Outerwear

Vero Moda OL Polo Shirt in Red

Aug 4

Aug 4 Vero Moda OL Polo Shirt in Red

Princess Benedikte, Tops

Uniqlo Dry Stretch Sweat Full Zip Hoodie

Aug 4

Aug 4 Uniqlo Dry Stretch Sweat Full Zip Hoodie

Prince Henrik, Outerwear

Rabens Saloner Iman Lotus Lace Pants

Aug 3

Aug 3 Rabens Saloner Iman Lotus Lace Pants

Crown Princess Mary, Bottoms

Louis Vuitton Taiga Dersou Messenger Bag in Black

Aug 3

Aug 3 Louis Vuitton Taiga Dersou Messenger Bag in Black

Princess Beatrice, Bags

TOMS Valencia Canvas Platform Espadrilles

Aug 3

Aug 3 TOMS Valencia Canvas Platform Espadrilles

Countess of Wessex, Shoes

Toteme Oversized Double-Breasted Blazer in Beige

Aug 3

Aug 3 Toteme Oversized Double-Breasted Blazer in Beige

Princess Catharina-Amalia, Outerwear

Maje Ketsia Sequin Dress

Aug 2

Aug 2 Maje Ketsia Sequin Dress

Princess Laurentien, Dresses

Elena Makri Calliope Dress

Aug 2

Aug 2 Elena Makri Calliope Dress

Queen Maxima, Dresses

Vero Moda OL Top in White

Aug 2

Aug 2 Vero Moda OL Top in White

Princess Benedikte, Tops

Michael Kors Adrianna II Sunglasses

Aug 2

Aug 2 Michael Kors Adrianna II Sunglasses

Princess Benedikte, Accessories, Sunglasses

Ray-Ban RB4300 Sunglasses

Aug 2

Aug 2 Ray-Ban RB4300 Sunglasses

Princess Benedikte, Sunglasses, Accessories

Signe Bøgelund-Jensen Ultra Sommer Dress

Aug 2

Aug 2 Signe Bøgelund-Jensen Ultra Sommer Dress

Crown Princess Mary, Dresses