What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

Dec 21, 2024

Latest Find

Featured

Massimo Dutti Split Suede Leather Jacket

Princess Isabella, Outerwear

Massimo Dutti Split Suede Leather Jacket

Princess Isabella, Outerwear

Princess Isabella, Outerwear

All in Princess Sofia

Swedish Royal Family shares new photos to celebrate Midsummer

Jun 25

Jun 25 Swedish Royal Family shares new photos to celebrate Midsummer

Princess Sofia, Queen Silvia

Royal Recap: June 7th - June 13th

Jun 13

Jun 13 Royal Recap: June 7th - June 13th

Crown Princess Mette-Mari, Crown Princess Victoria, Queen Maxima, Princess Sofia, Countess of Wessex, Queen Mathilde

Swedish Royal Family celebrates National Day!

Jun 6

Jun 6 Swedish Royal Family celebrates National Day!

Crown Princess Victoria, Princess Adrienne, Princess Leonore, Princess Madeleine, Princess Sofia, Queen Silvia, Prince Nicolas, Prince Oscar, Princess Estelle

Royal Recap: March 22 - March 28

Mar 28

Mar 28 Royal Recap: March 22 - March 28

GD Maria Teresa, Duchess of Cambridge, Queen Maxima, Queen Mathilde, Princess Sofia

Royal Recap: March 15 - March 21

Mar 21

Mar 21 Royal Recap: March 15 - March 21

Crown Princess Mette-Mari, Crown Princess Victoria, Princess Madeleine, Princess Sofia, Queen Mathilde, Queen Silvia

Swedish Royal family attends a service for COVID-19 victims

Mar 11

Mar 11 Swedish Royal family attends a service for COVID-19 victims

Princess Sofia, Queen Silvia

Prince Carl-Philip and Princess Sofia share video message for Safer Internet Day

Feb 9

Feb 9 Prince Carl-Philip and Princess Sofia share video message for Safer Internet Day

Princess Sofia attends Sophiahemmet University's digital graduation ceremony

Feb 5

Feb 5 Princess Sofia attends Sophiahemmet University's digital graduation ceremony

Royal Recap: January 25 - January 31

Jan 31

Jan 31 Royal Recap: January 25 - January 31

Crown Princess Mette-Mari, Crown Princess Victoria, Princess Sofia, Queen Maxima, Queen Mathilde

How Much Is It All Worth?!

Jan 1

Jan 1 How Much Is It All Worth?!

Countess of Wessex, Crown Princess Mary, Crown Princess Mette-Mari, Crown Princess Victoria, Duchess of Cambridge, Duchess of Sussex, Meghan Markle, Princess Beatrice, Princess Charlene, Princess Eugenie, Princess Madeleine, Princess Marie, Princess Sofia, Queen Letizia, Queen Maxima

Wishing you a Royally Good Christmas!

Dec 25

Dec 25 Wishing you a Royally Good Christmas!

Princess Sofia takes part in the digital Swedish Heroes Gala 2020

Dec 17

Dec 17 Princess Sofia takes part in the digital Swedish Heroes Gala 2020

Prince Carl-Philip and Princess Sofia receive Christmas trees at the Royal Palace

Dec 16

Dec 16 Prince Carl-Philip and Princess Sofia receive Christmas trees at the Royal Palace

Queen Silvia and Princess Sofia attend Global Child Forum Action Lab

Nov 18

Nov 18 Queen Silvia and Princess Sofia attend Global Child Forum Action Lab

Princess Sofia, Queen Silvia

Regal Review: The Engagement of Prince Carl-Philip and Princess Sofia

Jun 27

Jun 27 Regal Review: The Engagement of Prince Carl-Philip and Princess Sofia

Regal Review: The Wedding of Crown Princess Victoria & Prince Daniel - County Governors Reception

Jun 16

Jun 16 Regal Review: The Wedding of Crown Princess Victoria & Prince Daniel - County Governors Reception

Crown Princess Victoria, Princess Sofia, Queen Silvia

Regal Review: The Wedding of Prince Carl Philip and Princess Sofia

Jun 13

Jun 13 Regal Review: The Wedding of Prince Carl Philip and Princess Sofia

Countess of Wessex, Crown Princess Mary, Crown Princess Mette-Mari, Crown Princess Victoria, Princess Estelle, Princess Leonore, Princess Madeleine, Princess Martha Louise, Princess Sofia, Princess Marie, Princess Tatiana, Queen Margrethe, Queen Maxima, Queen Silvia, Queen Sonja

Regal Review: The Wedding of Prince Carl Philip and Princess Sofia - Pre-Wedding Dinner

Jun 12

Jun 12 Regal Review: The Wedding of Prince Carl Philip and Princess Sofia - Pre-Wedding Dinner

Crown Princess Mette-Mari, Crown Princess Victoria, Princess Madeleine, Princess Martha Louise, Princess Sofia, Queen Silvia

Regal Review: Princess Adrienne of Sweden's Christening

Jun 9

Jun 9 Regal Review: Princess Adrienne of Sweden's Christening

Crown Princess Victoria, Prince Oscar, Prince Alexander, Princess Adrienne, Princess Leonore, Princess Madeleine, Princess Sofia, Prince Nicolas, Queen Silvia

Regal Review: Princess Leonore of Sweden's Christening

Jun 8

Jun 8 Regal Review: Princess Leonore of Sweden's Christening

Crown Princess Victoria, Princess Estelle, Princess Leonore, Queen Silvia, Princess Sofia, Princess Madeleine