What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

2nd Day

Alberta Ferretti

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Alexander McQueen

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Andiata Jacket.png

Arc’teryx

Balenciaga

Baum und Pfergarten

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Birgit Hallstein

Christian's christening

Christian's christening

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By Malene Birger

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Carla Zampatti

Carolina Herrera

Cavalleria Toscana

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Christian Dior

Claes Iversen

Belgium in Denmark 2017

Belgium in Denmark 2017

Claire Mischevani

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Clements Ribeiro

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Country Road

Day Birger et Mikkelsen

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Dea Kudibal

Designers Remix

Diane Von Furstenberg

Dolce & Gabbana

Dorothee Schumacher

Elise Gug

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Emporio Armani

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Forte Forte

Ganni

Giorgio Armani

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H&M

Erdem x H&M

Harris Wharf London

Brown

Bottle Green

Navy

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Helmut Lang

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Henning Olesen

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Blue

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Navy

Imperial Fashion

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In Wear

IRO

Isabel Marant

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isabel marant.jpg

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Jesper Hovring

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Longer

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Black

Kenth Fredin

Lasse Spangenberg

Liliensfels

Marc Jacobs

Mark Kenly Domino Tan

Massimo Dutti

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Massimo Dutti.JPG

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Meqqusaalik

Mirror in the Sky

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Nobis Abby

Notes Du Nord

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Oscar de la Renta

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Parajumpers

Polo Ralph Lauren

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Brown

Green

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Grey

Blue / Without Collar

Blue / Without Collar

White

White

Rabens Saloner

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Ralph Lauren

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Rapsodia

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Remain Birger Christensen

SAND

Scandinavian Edition

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Scanlan Theodore

Skall Studio

Sostjernen

Sonia Rykiel

Stella McCartney

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Stenströms

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Taller Marmo

Temperley London

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The North Face

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Uffe Frank

Grey

Veronica Beard

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Navy

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