What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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British Royal Family attends Royal Ascot - Day 1

Jun 17, 2025

British Royal Family attends Royal Ascot - Day 1

Jun 17, 2025

Jun 17, 2025

Latest Find

Featured

Confiture Butterfly & Bird Scalloped Dress

Princess Adrienne, Dresses

Confiture Butterfly & Bird Scalloped Dress

Princess Adrienne, Dresses

Princess Adrienne, Dresses

Frame Striped Long-Sleeve Jumper

May 7

May 7 Frame Striped Long-Sleeve Jumper

Countess of Wessex, Tops

Edblad Sweep Bangle in Steel

May 7

May 7 Edblad Sweep Bangle in Steel

Crown Princess Victoria, Accessories, Bracelet

Edblad Sweep Bangle in Gold

May 7

May 7 Edblad Sweep Bangle in Gold

Crown Princess Victoria, Accessories, Bracelet

Natan Couture Merri Dress in Green

May 7

May 7 Natan Couture Merri Dress in Green

Grand Duchess Maria Teresa, Dresses

Sophie Habsburg Moneypenny Bag in Petrol

May 7

May 7 Sophie Habsburg Moneypenny Bag in Petrol

Countess of Wessex, Bags

Hermes Jungle Love Scarf

May 7

May 7 Hermes Jungle Love Scarf

Queen Silvia, Accessories

Tod’s Zeppa Gomma Wedges in Beige Suede

May 7

May 7 Tod’s Zeppa Gomma Wedges in Beige Suede

Shoes, Grand Duchess Maria Teresa

Maria La Rosa Mini Game Clutch in Licorice

May 7

May 7 Maria La Rosa Mini Game Clutch in Licorice

HGD Stéphanie, Bags

Erdem Violetta Draped Crepe Midi Dress

May 7

May 7 Erdem Violetta Draped Crepe Midi Dress

Countess of Wessex, Dresses

Skultuna Relier Petit Necklace in Gold Plated

May 7

May 7 Skultuna Relier Petit Necklace in Gold Plated

Crown Princess Victoria, Accessories, Necklace

Edblad Tidal Bangle in Steel

May 7

May 7 Edblad Tidal Bangle in Steel

Princess Sofia, Bracelet, Accessories, Crown Princess Victoria

Zara Gold Clasped Box Bag in White

May 7

May 7 Zara Gold Clasped Box Bag in White

Crown Princess Victoria, Bags

Edblad Tidal L Studs in Gold

May 7

May 7 Edblad Tidal L Studs in Gold

Crown Princess Victoria, Earrings, Accessories

Edblad Tidal Bangle in Gold

May 7

May 7 Edblad Tidal Bangle in Gold

Crown Princess Victoria, Bracelet, Princess Sofia

Tim Mårtenson Alcantara Leaves Headband in Beige

May 7

May 7 Tim Mårtenson Alcantara Leaves Headband in Beige

Crown Princess Victoria, Hats

Tamaris 23635 Sneakers

May 6

May 6 Tamaris 23635 Sneakers

Queen Silvia, Shoes

Hugo Boss Oreath Coat in Navy

May 6

May 6 Hugo Boss Oreath Coat in Navy

Crown Princess Mary, Outerwear

Hugo Boss Oreath Coat in White

May 6

May 6 Hugo Boss Oreath Coat in White

Crown Princess Mary, Outerwear

Georg et Arend Nana Trousers in White

May 6

May 6 Georg et Arend Nana Trousers in White

Queen Silvia, Bottoms

Holzweiler Tableau Poncho in Green/Orange/Purple/

May 6

May 6 Holzweiler Tableau Poncho in Green/Orange/Purple/

Outerwear, Queen Sonja